(Newswire.net — February 15, 2021) — Your user experience (UX) design is fruitful when website visitors have a smooth navigating experience while accessing the different pages of a site. The design is extremely fluid as well as intuitive that helps visitors access the information they are looking for without any hassles. UX matters a lot when it comes to website design. Your site will fail to drive traffic if visitors find it clunky and difficult to navigate.
Many website owners do pay much attention to UX initially during the designing phase. To be candid, they start noticing that the UX is poor when visitors do not stay on their website for long or when the bounce rate is very high.
According to an article published on Search Engine Land, for a user-friendly design, you need to learn about the fold. Professional designers complain of too many words and they look for neat, visually rich web pages with little copy or text.
In this article, we will walk you through some of the best ways you can include UX in your website design. Here is how:
1. Understand the users
Aesthetics matter in web design but stay away from designs that only look great for you, and not the users. Remember your business website is for your targeted audience and not meant to please you. If the page layout and navigation do not resonate with your potential customers, your UX is poor and leads to little or no conversions. It will affect your sales and margins eventually. Therefore, you need to understand who the users are and what they want.
You need to build data-oriented marketing personalities and take the understanding of your target market to the next level. Research the sites that your audience often visits and engages with the content. Learn what is so great about those websites and improve your UX design without mimicking the competitor sites.
2. Avoid ignoring the basics of your site functionality
A website design project is a creative effort. You can entirely change the look and feel of your site and integrate a couple of the revenue-driven to make a huge difference when it comes to lead generation and conversions. Then, you need to focus more on website functionality and not its aesthetic appeal.
Take some time out of your busy schedule to study website analytics and make informed decisions concerning content and navigation. You need to understand the key purpose of your web pages. Take it easy. Do not rush into the process; else, you may need to take steps back and redesign the entire website from scratch.
3. Know the purpose of your website
You need to think past the common answers related to marketing or increase your returns on investment (ROI). Build achievable goals that you can define and measure. You need to keep your UX design relevant for many years and therefore, pay more attention to the purpose of your site or long-term objectives or goals. It is better if you get your site designed by a professional web design company that has a sound understanding of UX design and user experience.
You need to prioritize the purpose of your web pages. Usually, websites are designed to provide information to online visitors or for promoting business products and services. There are additional goals like putting users in contact with online quote generators or serving as an e-commerce hub. Some marketers want to design web pages for customer communications or interactions.
4. Pay attention to responsive design
You may integrate much of the existing trends when it comes to your website design, but not ease of access. Modern sites today should integrate responsive design. That is because people are accessing your web pages at work, or while traveling, or from the comfort of their homes. Most of the time, they use their smartphones to access websites, when they are not using PCs or laptops. A mobile or iPad becomes more convenient to use at such times to look for products or information quickly.
The information users see on their mobile devices should be readable without any interruption or distortion of content, no matter what devices they use. When more products and services are connected via the web, responsive design is the need of the day to improve UX. When it comes to responsive design on smartphones or tablets, UX becomes more essential than desktop computers or laptops.
5. Focus on your home page design
The home page is the first point where you build an engagement with your audience or prospective customers. There is no need to integrate all things on your home page, it serves as the key access point to communicate your brand message and ensure smooth website navigation. That is because users click on the menus on the home page to access the other pages of the site. It is as simple as that.
Make sure your web copy, content is simple, concise, and easy to understand. You will find a couple of web designs that work great with some screenshots of information, while the other sites choose long-scroll designs. Pick a simple homepage design, but include the most essential content such as the call to actions (CTAs) and sales language close to the top that visitors notice first after landing on your home page.
The visitors expect a couple of elements from your home page. For example, when they click on the logo usually found on the top left-hand side, it takes visitors to your home from a landing page. Again, your home page must always include a link to the contact, products, services, about, and a blog page. It is the basic structure you need to follow for a great user experience. Your goal is to make your visitors access information easily without confusion. A single click should connect your visitors to the other pages of the site right from the home page.
Conclusion
Now that you have these UX design hacks in front of you, go through them carefully and figure out how you can make your website user-friendly. It will help you improve conversions, revenues, and eventually the bottom line.