(Newswire.net — August 23, 2021) — From private blog diaries, all the way to corporate mediums, a website is one of the greatest ways to showcase any form of content to the world. But whichever purpose a website is used for, one of the most important aspects here is design. Web design can make or break a website. A smart and attractive design leaves behind a wonderful impression with the viewer, which directly translates to a wonderful impression about your brand or business.
On the flip side, an improperly designed website is quite effective in repelling what could have been a massive audience of potential customers, partners, or clients. So, let’s take a look at 7 web design mistakes to avoid in 2021.
A Bad First Impression
Let’s start with what happens first when someone accesses a website. They see the face of it or the homepage. Now if this homepage’s design is messy and unappealing, it’ll give off an unprofessional and cheap vibe. And that’s exactly what the person will think of the brand. Thus, a homepage is vitally important. It should ideally be clutter-free, yet substantial, colorful without being loud, and must provide a memorable viewing experience to the audience.
Using The Wrong Fonts, Sizing, and Spacing
The font may be a small detail, but since it forms all the content of the website, its importance adds up quite a lot. The font must be readable, but not boring or forgettable. The font style must be something universally recognized on all browsers so that there is uniformity. The font size is also important because if it’s too small, the viewer might not be motivated to finish reading what is posted. If it’s too large, it’ll simply look strange. The same applies to spacing. To make sure you choose the best font for your website, here’s a well-thought-out list of the best fonts for websites that are readable, yet unique.
Improper CTAs
‘CTA’ stands for “Call to action” and it’s the function that prompts the viewer to take a certain action, such as visiting your online store to view the assortment of products they may be interested in, for example. CTAs should not appear annoying and spammy. There should be moderation here. But they should be present as well, as they are very important tools of navigation on the website.
Lack Of Organisation
A website must be neatly arranged and organized, kind of like a bookshelf in a library. Without this sense of defined structure, it’ll be difficult for the viewers to navigate the website or find the information they want. Thus, a lack of organization is a big no-no for a website in 2021. An organized website reflects the qualities of professionalism and meaningfulness. Those are great qualities to be associated with your brand.
Improper Images
Images are the visual candy of a website. Images add a sense of life and give depth to the website. Thus, it’s important to use the highest quality images possible. There should be no blurry or low-quality images anywhere on a website, as that truly does toss the merits of any other good design features of the website out of the window. It’s a small detail that can drag it down entirely. It’s better to utilize interesting, lesser-used images as that can make your website stand out. Also, the theme and colors of the images must match or complement the theme and colors of the website. A mismatch here can disrupt the aesthetic harmony of the website.
Improper Ad placements
Many websites are monetized with ads using Google Adsense, WordAds, etc. But tact must be used when it comes to the placement of these ads, as improperly placed ads can be like a splinter in the middle of a fine veneer. Here, the ads must flow with the rest of the content seamlessly.
Improper Use of Colours
The colors are the visual framework of a website. If there’s a brand with a specific brand logo, the colors of the website must be in harmony with the logo. Moreover, the colors must be related to the main function of a website. For example, a website of a restaurant can easily showcase warm colors such as red, yellow, and orange as it works in that context.
Lack Of a Favicon
Here’s a tiny little detail, but one that makes such a huge impact. The Favicon is the small icon representing the website that sits next to the name of the website on the tab, as well as on the homepage of a browser if the website is saved there. The Favicon also sometimes shows in search engines. Usually, it’s the logo of the website or the brand. Nevertheless, it must never be overlooked as it represents a very important part of the visual identity of the website and also makes a website look more professional.
Conclusion
It’s all about the details. The insignificant details end up making such a big difference to the website and the way the brand is perceived. Hopefully, you won’t make these 7 mistakes now that you know about them!