7 Reasons to Choose Local Classified Ad for Your Next Campaign

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(Newswire.net — May 30, 2018) — Classifieds are a cheap and effective way for businesses and individuals to reach out to potential customers. Statista reports show that online classifieds are expected to grow by leaps and bounds over the next few years because it offers many advantages.

Targeted audience

When you choose a local classifieds portal to display your ad, you’re reaching out to a local audience. In turn, this greatly boosts your chance of connecting with potential customers. Let’s say, you’re a pest control company located in Los Angeles, California. It makes sense to advertise your service to home and business owners located in and around the Los Angeles area through a Los Angeles Ads portal. Why would you waste money and post it on a Florida classified portal when you’ll never be able to service customers in that part of the country? This is why local classifieds are the best way to boost your business, as it is displayed to the right target audience.

Saves you time and money

Purchasing classifieds on a local classified portal are way cheaper than displaying it on print, radio or television. Usually, these ads cost only a few dollars to post and can give you the best return on your investment.

It helps to save time too, as most classifieds sites have built-in templates for you to choose. This way, you don’t have to waste time designing ads or paying a creative agency to design them for you.

Reach

With more people taking to the Internet, online classifieds are a potential marketing tool. According to a report by Go-Gulf, online classifieds contribute to 8% of the total online market, and this is expected to increase in the coming years.

Also, the fact that you’re ads will be displayed to the residents of a specific area greatly boost your chances of finding what you want.

Mobile integration

Smartphones have become ubiquitous today, so it makes sense to tap into their potential. Many local classifieds have a mobile-friendly interface that allows users to get in touch with your business through phone or email with a mere tap on their phone. Again, this ease of use greatly increases your chances of getting a business.

Always available

Your classified is available 24/7 for people to see. Unlike traditional media like TV and radio where people have to tune into a channel at a particular time to see or hear your ad, these online ads are available always.

Quick results

Due to the above-mentioned aspects such as reach and availability, you’ll start seeing results right away. In fact, with the right ad, you can get the return on your investment within hours of posting.

Ease and convenience

The best part about local classified ads is that you can post an ad, respond to queries and finalize deals with customers, right from the comfort of your home. Reaching out to customers and getting business offers doesn’t really get easier than this. In this sense, no physical effort is required to show off your business and talent to the world.

In short, local classified ads are a great way to boost traffic to your business, without spending a ton of time, effort and money.