(Newswire.net — January 7, 2021) — Millions of Web Content are published every day – from blog posts, videos, podcasts, image-based to interactive content.
Getting Content to stand out in any industry will obviously become more difficult. As thousands of new content is published every day in your niche (which will be able to grow even more in the coming years), the harder it will be to stand out, so what solution do you have to lead?
Understanding Content Idea is the beginning to open the treasure door to begin the journey of discovering and creating more useful and great Content.
What is a Content Idea?
Content Idea is a collection of Ideas for writing useful and engaging content, the process of finding relevant topics to create content, and deciding which topics will really resonate with your target audience. your brand.
“A great idea is at the heart of any content campaign or project. The excitement around an idea is what keeps you going through the creation process (sometimes) and that’s part of what makes your audience share, share, and share. ” Moz
You can also find a really great idea through a few points:
- Where does the idea come from
- New content
- Inspiration for ideas
- Get the right idea
- Target and deliver value
You will come and go, first, you need to get into action, but it is wise to learn from experts from successful people (including competitors) to shorten the distance and time in the real process. Export Content.
It all starts with strategy
Before you start collecting great ideas for your blog post and whitepaper, hopefully, you’ve identified your value proposition and marketing strategy. You can be really clear about your target market the headaches your target audience has and what your products and services need to address.
You can even have different personalities or buy decisive information for your audience. Have all of that? Excellent. That is the heart of your content and your online marketing strategy. You want to build from there, including the following components:
Keyword research. This will help you better understand how your audience is searching for what you do and the value of each search term (that is, potential site visits, what advertisers pay in AdWords. or AdCenter). Keyword research provides insight into human search behavior; It’s also a great source for content ideas.
Competitive & niche analysis. Know what your competitors are offering and capitalize on how you do better. You also want to incorporate through industry sources (eg blog links) to discover HOT topics and trends.
Study your target audience. This is where hiding on social media can come in handy. Check out the LinkedIn group discussions to find out what your target audience is talking about. HootSuite is also useful for studying conversations on other channels like Twitter and Facebook.
The next stage is to question the overall needs of your target audience, not just related to your business solution. Brainstorm (ideal for colleagues, trusted resources, clients) different types of topics.
Techniques for finding this content idea:
- What problems are the target audience facing?
- Brainstorm ideas with colleagues in your Team
- Identify key phrases about the topic in your niche
- Promote it to analysis and discovery tools
- Define more variation keywords, synonyms (LSI Google)
- Learn and learn from direct competitors
- Make a list of good stock phrase ideas to schedule Content creation
- Tools to help gather ideas:
- Google Analytics
- Webmaster Tools
- Google Suggest and/or Keyword Planner
- Ahrefs
- Buzzsumo
- Quora
- Customer Surveys
- Stats from email analytics
- Reddit or similar forums
- Social media discussions
- Here are details of the great Content Idea finders
7 great topic idea finders
Let’s start with the most basic one. You can almost automate your content ideas process by using the tools to generate hundreds of topic ideas almost instantly.
I won’t go into too much detail for each of the community-based tools and platforms, but here are the ones you might want to explore:
1. AnswerthePublic
AnswerthePublic.com is a free browser-based keyword and topic research tool that allows users to generate content ideas based on questions/queries that are frequently searched by web searchers. The ingenious data visualization tool of topics/questions originates from the main keywords and subject areas you entered on their site.
2. Quora
Quora is the most popular community-based Q&A platform available today.
You can easily collate content ideas just by going through all the business / industry-related questions on your website (do a quick search on Quora). Choose highly active and engaged people (because those topics/questions have a higher potential to be searched).
Pro Tip: Be sure to also check the answers provided by Quora users on the posted questions/topics, as you can also get a lot of valuable ideas from what other experts are sharing publicly related to the topic.
3. Google search suggestions
Google has been very efficient at recommending search queries, as this particular technology has improved over the past few years (and it has been so many times accurate, that recommendations are often activity-based. / user history search habits).
So next time you do a Google search for your target topic, don’t hit the enter button.
4. Buzzsumo
Buzzsumo is a social listening tool that can help you find the most shared content in your space. Only this feature from this paid tool can provide a ton of insights about the types of titles, topics, and content formats that work well.
5. Google Alerts
Set up alerts for key phrases of your campaigns with Google Alerts. This will help you create more subtopics to write about by keeping track of what their publishers in your space are writing and understanding what kind of content topics are right for them.
6. Google Trends
Google Trends is very helpful in validating the age and demand of your content ideas (in terms of growth in search volume).
7. Reddit (subreddits)
Finally, sub-industries and niche specificity are certainly the goldmines when it comes to the topics that are actually being addressed. Make it part of your daily task to log in to see what’s new and exciting in the industry’s webspace.
- How to come up with great ideas
- Before you find great ideas, you need to consider these questions:
- What Makes Content Valuable?
- What Makes Great Content?
- What will cause the content to fail?
- The value content when including the following criteria:
- Never appeared anywhere on the web
- The content is organized by Topic in-depth and covers a wide range of topics
- Useful content solves a searcher’s problem
- Provide unique valuable information nowhere
- Great user experience on any device
- There is a compelling answer to the question: Who is going to amplify this content and Why?
- The ad units could be more creative than we are, and larger brands could have larger budgets than us. But in this age of information technology – anyone can be influential and anyone can be an amplifier.
- You just need to know how to come up with great ideas and how you can execute them.
- Content that can influence and challenge your readers’ actions, behaviors, attitudes, and perceptions are the common types of content that can really help brands succeed in digital marketing, like:
- Comprehensive tutorials or tutorials that are really helpful and doable (example: A “curated” guide for creating focused content).
- Educational, and entertaining at the same time (ex: Everything is a remix).
- Encyclopedia, Evergreen, and/or data-based content that is relevant to your business goals and your brand (e.g., deepened messages)
- Content ideas are an important process in content marketing because that’s where greatness starts. So in this post, I’ll share some of the techniques and resources I use to create effective content ideas.
1. Learn from competitors
Learning from your competitors is perhaps the most fundamental approach to content ideas.
There are several web-based tools that you can use to determine the types of content that are actually performing in your industry based on your competitor’s content campaigns, such as:
BuzzSumo allows users to easily follow and find the most popular content on different social media platforms. Include key influencers in any particular industry.
Notable features of the tool:
- Track popular content from a specific Domain, subject area, and publisher/author.
- Sort and filter the results by content type (articles, infographics, videos, Guest Post, etc.).
- Show a list of people/brands who have shared content (can also be exported).
- Find influencers and key content that are amplified in a particular industry.
Ahrefs (Top page)
Ahrefs is a web-based link research tool that you can use to track your website (preferably your competitors) most of the socially linked and shared pages or assets. linkable.
By digging into these datasets, you can easily grasp the type of content your competitors are strongly promoting. As well as those that actually attract organic mentions/links – in which you can better understand content ideas to pursue.
Elisa Gabbert shared this particular tip in one of her recent posts on Wordstream. Google Keyword Planner also allows users to track and discover more keyword group ideas from other established websites.
Just by entering the URL of the main landing page of the landing page (or blog homepage).
Once you have identified your competitor’s active content assets, you can start creating better versions of those assets that can be more comprehensive and can provide better UX (skycraper method).
2. Build and unleash other people’s ideas/concepts
Creativity requires influence. And that’s why consistency in content marketing requires constant reading.
Inspiration from other publishers is what often drives the imaginations of some of the web’s most creative content creators.
In this social media age, it’s really important to have a list of industry influencers that you can follow. Especially their works – as this will allow you to continually gain new perspectives and insights into your industry.
Take note of the ideas they are sharing. Understand and look for gaps that you feel your brand can add and add value to.
It is important to make sure that you can add your own opinion on the subject, such as:
Deliver more actions based on your own experiences.
Give a lot of practical samples.
Provide additional evidence to support the idea through your own data.
Whether you are supporting or opposing ideas you receive from other publishers.
And sometimes, the best ideas come from combining other people’s ideas (I strongly recommend seeing Everything as a remix series).
Curation is a proven effective approach in content marketing because it makes web content consumption easier for many people since all the information can be found by readers. needed that they are often looking for in one place.
For content creators, the key to truly successful content management is the ability to string together different ideas and make them appear to complement each other.
For example, the list of link building strategies managed by Robbie Richards did a great job of getting a lot of social shares and links to posts. Though the blog post is just a collection of ideas from different publishers (and has been published on a newly launched domain) – it still works fine.
This proves that anyone is competitive, even in this content-rich industry.
3. Top competitor / prospect’s referral content
I think I’ve mentioned this too many times before (in my presentations and even in some of my older posts) that the best type of links to get or earn are links. The end can drive real traffic.
See which threads are actually sending ongoing traffic to your potential customers/competitors (basically their top links from other websites). In this case, we use Ahrefs (top featured Content feature)
This will allow you to see what content topics are in real demand from people in your space. And usually, in topic areas, your target audience is most likely involved.
Create a better version of high-traffic referrals (see our workflow here). User engagement/activity from your competitor’s site data would also be a good case of proof of your topic’s worth when editors hear your comments.
You may also find more opportunities (topic ideas) by digging deeper through your prospect’s list of top-performing content sites from your prospect’s most known competitors ( via Ahrefs> Pages> Top Content):
4. Content Gap Analysis
Another surefire way to come up with topic ideas your prospect (and their audience) really needs is through Content Gap analysis.
We still use Ahrefs for this idea workflow (Organic Search> Content Gap).
Identify content topics that your target publisher hasn’t covered or topics they’re having trouble competing for better search visibility. You can easily do this by comparing the content group of their website (via keyword data) with their top competitors (the sample above is for career blogs).
Again, pitch to create a better version of content than their competitors. What you should offer is the opportunity for them to compete in those spaces (this will be the right time to put your SEO skills to good use).
5. Learn from what people really need
The main and goal nature of content marketing is to really understand your target audience on a deeper level and let the brand be able to communicate with the audience on a consistent basis.
Developing personas and being able to categorize different audience/prototype segments in the initial process of any content campaign is crucial because this process allows for the final efforts of battle. Translation becomes more targeted and effective.
Make a list of people on each of your target segments.
Amplifer – these could be industry thought leaders, bloggers, or book authors with a large following on social media.
Publisher – High-traffic website focused on publishing content about your industry.
Practitioner – both your direct and indirect business competitors.
Customers – individuals and businesses that use and care about your products/services
You can use tools like FollowerWonk and BuzzSumo to find people in your field.
Follow the stories and the types of content they mostly read or share on social media.
Learn how to create content these people actually read and share.
Forums and other activities online communities (like Quora, Facebook, or Linkedin Groups) are also great places to start to really get a feel for the types of information people are often searching for in the space of friends.
6. Learn from other industries
Check out what types of content thrives in other industries as well.
Because you may be able to get more content/campaign ideas from specific communities in other industries that may not have been implemented in your space yet.
For example, MozCast is a widely used interactive content-based website that many online marketers use (and certainly an asset that Moz, as a brand, can leverage use).
This is an asset that can also be applied by other industries if they only think of the types of information that are constantly changing in their industry (people can search on a regular basis too) – like data is linked by the World Bank.
There are many places on the web that can help you do this idea-processing workflow on a larger scale.
Like this content research tip from Ross Hudgens – check out popular content on Stumbleuponth according to category:
Or just by understanding how other industries use data to deliver better, harder-to-replicate, and more linked content on Reddit’s DataIsBeautitable:
7. The concept of content is based on the audience of other successful publications
Create and design content as if you were writing to an audience that other popular websites/publications in your niche are targeting. Analyze the top publications in your industry and gauge each website’s content focus. For example:
Moz – focuses on advanced tutorials and techniques about anything in the inbound marketing arena and has a strong and active community.
Search Engine Land – focuses on news stories of interest to technical SEOs.
Quicksprout – focuses on providing comprehensive tutorials/tutorials aimed at non-technical learners, novices, and business owners.
This approach to content development will not only help you steal their audience but also grab their attention (influencers). This can add value to your relationship-building efforts.
These authoritative sites’ content-centric analysis and the understanding process can also help you build your own themes for your brand’s content campaigns.
Like how I have managed to somehow build a theme for my blog based on topic areas and target audience they don’t focus on (constantly offering online marketing strategies actionable, Evergreen, inexpensive, and easy to implement).
And having a topic that you can adhere to strictly for your content development efforts can help to stand out for the brand in a shorter amount of time. Especially when the topic you decide to focus on is the relationship with the goals and the brand of the business.
Building and demonstrating your expertise in a specific topic area within your industry can help shape the voice and unique sales style for your brand.
And expanding on other topics on which your brand should be attached and making others believe that you are truly an expert is a lot easier once you’ve proven your brand to be one. Exact sources for one or two topic areas in your field.