Alberto Riehl: 7 Actionable Sales Tips for Financial Advisors

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(Newswire.net — June 5, 2019) — Sales and marketing are essential for all professionals, including financial advisors. This is why we have come up with a set of actionable sales tips from leading sales expert and consultant, Alberto Riehl, CEO of DreamSource Consulting. These hacks are proven to increase your customer base and overall revenue.

Stay on top of the latest trends

As financial advisors, you’re more likely to stay on top of the events that happen in your field. Whether it is the latest income tax brackets or the coolest investment options, you’re sure to know it all.

But according to Riehl, that alone may not be enough when it comes to marketing yourself. You should also know what’s happening in this field and how others are marketing themselves. In fact, this marketing landscape is fluid and is changing every few months, so make sure to know the most profitable channels to reach out to new and existing customers.

“Get familiar with different strategies and jargons such as SEO, keywords, hashtags, and more, so you can make the most of them,” Riehl said.

Understand your prospective customers

Understand who your customers are and why they come to you. Riehl said this understanding will go a long way in helping you provide the right service for them.

Look at things from their perspective too. Someone is coming to you because there is a gap in either their understanding or implementation and they need help. If you can fill this gap for them, you’ve certainly created a customer for life. The best part is they are sure to recommend you to others as well.

“There is no better marketing than word-of-mouth references because it is effective and you spend little to nothing to acquire new clients,” Riehl said. “So strive for this option by giving stellar service to your existing clients by understanding what they want.”

Take help from experts

If marketing sounds too overwhelming for you or if you’re strapped for time, never hesitate to take help from experienced professionals like DreamSource Consulting. They can help you learn the basics of social media and other productive channels and can even get you started on the right path.

Custom strategies

The same marketing strategy doesn’t work across all demographics. For example, the younger generation of people prefers more visual images and videos than long stories and boring text. On the other hand, older people are more likely to read through your offering, compare it with what they want, and will make an informed decision.

“If your clientele includes people of both the age groups, make sure your marketing strategy appeals to both these groups,” Riehl said. “Never hesitate to have separate marketing channels for each demographic set to have the widest possible reach for your business.”

Make the most of social media

No talk about sales and marketing is ever complete without social media. Though there are hundreds of platforms now, make sure you pick the most popular ones and establish a firm presence in them. Engage with your followers as often as possible and make sure you use this platform to create a good relationship with them.

Consider paid ads

Google and Bing ads are a good way to reach out to new customers. The good aspect about these ads is that you can customize them to reach your target audience within your specific target area or region.  Also, you can control the budgeting and scheduling of ads.

But the catch, according to Riehl, is that you need to get familiar with keywords and rankings to make the most of your money.

Research shows that these paid ads tend to bring in good traffic to your business, but they can quickly get expensive too. It’s important you strike a balance between marketing and budgeting if you decide to go for this option.

Host/participate in events

Never miss an opportunity to host or participate in events as these give you an opportunity to meet prospective clients and have a face-to-face conversation with them. At the same time, you should be adept in closing the sale of a financial product at the earliest in these events. Riehl said to use the best of your negotiation skills and answer all their questions or doubts, so they will feel confident to buy that product from you.

Thus, these are some actionable tips that are sure to bring rich rewards for you in the form of more clients and increased revenue.