(Newswire.net — January 6, 2021) —
There is numerous information floating around about exercise. However, it is not easy to discern facts from myths. As most trending habitual for many of us, hearing is believing, so is the case about fitness and health.
Only 35-44% of adults 75 years and above, and 28-34% of those between 65-74 are physically active. On the nutritional aspect, the US per capita consumption of total fat increased from approximately 57 pounds in 1980 to 78 pounds in 2009. The highest consumption being 85 pounds in 2005. The statistics translate to about 78 Million US adults, and approximately 12.5 million children and adolescents suffer from obesity.
As a result, the need to keep fit, eat healthy and balanced meals, and workout to keep the body in shape became necessary. Alex Hormozi saw the gap, and right from his childhood, he had developed an inner drive to achieving physical fitness.
Alex Hormozi in a Nutshell
Many know Alex as an acquisition mastermind resulting from the fact that he built his business purely through internal financing. He is the CEO and founder of the following companies; ALAN– a SaaS company that helps lead generation businesses and marketers generate more sales and increasing margins while scaling. Gym Launch was established to help other gym owners acquire, serve, and retain customers through lead generation, lead nurture, sales fulfillment, and retention. Prestige Labs, on the other hand, focuses on supplements.
Challenges Faced By Alex as a Startup Entrepreneur
It was not all glossy from the start. As Alex narrates, he underwent hardships to the point of sleeping at the gym as he could not afford rent or a place to live. However, he never allowed his circumstances to dictate his future. He derived lessons from his experience, and with the deep focus, he discovered a gap in the highly saturated and competitive market of fitness and health. After critically analyzing the situation, the niche king unravels a secret that made him turn his misfortunes into a fortune. As a result, the philanthropist forged his aspiration forward to establish Gym Launch.
The Growth of Their Business
During the growth period and expansion of his business, Alex met Leila, and the two began seeing each other. Within no time, Leila joined Alex in his projects, and the two began traveling from gym to gym, helping the owners build sustainable businesses. Roughly one year into the relationship, Alex and Leila were experiencing countless obstacles and decided to get married. They currently reside in Austin, TX, with their cat bill.
One most notable thing about this amazing power couple is their inner drive to make a social impact. The two went out of the way to donate well over $1,000,000 to charitable activities supporting youth and education. Alex, on his end, has been able to successfully build three businesses that are currently operational and manages a team of about 140 employees.
Lessons Derived From The Guru
Alex portrays an impeccable way new and aspiring entrepreneurs should follow to achieve their success. As Napoleon Hill once said, “Whatever the mind of man can conceive and believe, it can achieve.The starting point of all achievement is desire. And a goal is a dream with a deadline”. Working towards converting your idea into reality is something every person should think of. The conversion is in three folds.
- Problem Solving Aspect
One of the essential questions to ask yourself way beforehand is whether your business idea in any form leads to solving a specific problem. Most successful businesses originated from this aspect.
- Securing your Target Market
The second approach to unravel your idea once you have defined your value proposition is understanding whom you are targeting. The market platform is enormous, and trying to satisfy the whole market is quite impossible. Getting detail-focused at this point is vital for the sustainability of your business.
For instance, most people shop heavily during the Christmas season. For young children, what connects well with them during such seasons is themed related gifts ranging from toys, clothing to books. Selecting one of these niches and narrowing it down to specific will enable you to connect well with them rather than having a general approach.
- Validate Your Concept
Avoid driving straight from having a brilliant business idea into delving into a fully-fledged product. Take a few extra steps by seeking verification from third parties. You can even give some trial shots before going commercial to test the market.