(Newswire.net — November 10, 2021) — Social media platforms are not only meeting their clients’ expectations, but they are finding new avenues of making money. Tinder gained popularity among its users as a free dating app with additional features that facilitate paid membership under different tinder models. Tinder is currently judged as the best and most innovative dating app. In 2017, Tinder was worth $3 billion, implying that it earns about 2,000,000 per day. It is estimated the app has about 50 million users, which means the company is making noticeable investment strides. Tinder’s ELO score has a big impact on your dating success. Find out what is your score, how to calculate it, and how to improve your elo tinder.
So how does Tinder make money?
The app is free, but limited features characterize it. So the company came up with a model that meant the company would start charging users who would like to access different subscriptions. Subscriptions such as Tinder plus provide additional features that come at a cost. It is also estimated that Tinder’s income and revenue are gathered through Tinder Plus. The subscription service will cost you around $10/month for users below 30 years and $20/month for users who are 30 years and above. The price also varies depending on the jurisdiction and locality of the user.
Paid Subscription
Dating apps are now becoming synonymous with the freemium model that comes with additional features that a user can pay for so that they access the app for a specific term. In layman’s language, it implies that you’ll have to part with some fee to get access to the app. The mandatory fees set a particular threshold for the users, ensuring that such platforms are safe for everybody and are devoid of fraudulent activities and fake profiles. Dating apps make money by rendering a variety of pricing tiers that begin from the basic plan to plans with other premium features with higher price tags.
VIP Membership
Another unique way dating apps make money is through paid subscription models with VIP membership fees. VIP status is costly but convenient for members willing to get the best from the dating sites. The plans and features in the VIP category imply precise match generation, which is enabled by additional analytics. The client also gets to enjoy additional features such as privacy and anonymity. However, getting such features depends on the nature of the app. Tinder managed to penetrate the market, and it has become a recognized brand in the market which implies that it can render VIP plans at a fee. The VIP membership allows the users to maximize the technological updates and enjoy the experience of newly developed features.
Tinder Plus is also known as the freemium model.
The dating app avails this package for users willing to enjoy using several special features such as unlimited swipes, attracting super likes per day, a rewind feature, and finding a match at any location.
Tinder Gold
This subscription is known to be an extension of Tinder plus, an exclusive paid service that provides the users with all the Tinder Plus features and a new lie feature. The feature allows the user to access an additional feature called the New Likes You feature that enables the user to see how many likes they got. It also reveals the identity of the person who liked you, which gives an option of liking back and accessing their profiles without needing to swipe. The price for this subscription varies depending on the location, age, and type of service. It can cost you around $15 to $30 per month.
Tinder Platinum
The platinum package possesses all the features found in the Tinder Gold subscription. Still, it carries additional features such as priority likes to keep track of the likes sent and like message before match feature. The cost of Tinder platinum is around $40 per month, depending on the locality and age.
Super Like
The super like is an interesting feature that allows the user to super like an admirer’s profile. It sends a message to them confirming your interest instead of signifying someone that you are interested in them. A person running on free mode gets one super like while a paying user gets five super likes in a day. The app has seen an increased use of popular features such as the boost and super features common worldwide. There are various features offered by Tinder which has seen its revenue increase gradually over the years.
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Sponsored Profiles
Tinder has incorporated sponsored content in its interface, but it has done it cleverly, making the app appear less intruding. Tinder uses Chatbots to facilitate the camouflage of the adverts. Tinder has received numerous proposals from corporates and events that want their content advertised by imitating the profile setting. Tinder has borrowed the idea from Snapchat that has successfully managed to camouflage the advertisement content in its interface to make the efforts appear secure and less intruding. The chatbox comes in handy when a user receives a pre-drafted message by clicking on the sponsored profile. The user and the sponsor can continue with their conversation in the chatbox.
Affiliate Marketing
Affiliate marketing in Tinder is closely associated with standard screen advertising. However, as a dating app or website owner, you work with affiliate networks, not specific product or service companies. As an affiliate marketer, you need to create an attractive dating platform and build a stable and consistent customer base to sell ads. You can then join various affiliate networks and place your ads in your region. You make money by redirecting your app traffic to ad websites or apps through an affiliate network.
In-app purchases
You can offer users payment options. For example, please give them a smile, advanced message formatting options, and the ability to insert gifs instead of pictures. In addition, many dating apps offer the option to purchase one-time premium options. For example, free members at Bumble can buy the option to extend the game 24 hours once a day, while Bumble Boost subscribers can open the game multiple times.
Virtual donations
People like to send gifts to promote their games and express their emotions. You can get paid to send greeting cards, virtual flowers, candy, gift cards, and other virtual gifts. This option is relatively easy to implement, inexpensive, and at the same time a stable source of income for the dating application.