(Newswire.net — May 20, 2019) — LinkedIn groups are an excellent resource that you should take advantage of to improve your presence in the great professional network of the moment. If you still do not belong to any of them, keep reading because this post interests you.
It is true that since they were born, LinkedIn groups are not at their best now. However, belonging to the right groups can bring you good and numerous advantages that you cannot miss, and with the numerous LinkedIn automation software around today, the advantages have tremendously improved.
If you do not belong to any group on LinkedIn, it’s time to do it. However, like everything in this life, to do it well, you have to follow a series of rules and advice that will lead you to get what you want. If not, better not belong to any. You already know the popular saying: to do it wrong, better not to do it.
And, What Are LinkedIn Groups Really?
The groups on LinkedIn are more or less a virtual space that provides the network for professionals in the same sector or with similar interests to share relevant content, ask and find answers, create professional relationships (networking), etc.
It is a way of bringing together in the same space within the network professionals from the same sector who are interested in the same things and who can contribute something to each other professionally speaking.
Where Do I Find Them?
It is true that, with the change of design in the network at the beginning of the year, LinkedIn groups have undergone some changes. To find the groups, you only have to click on “products” in the top menu bar and select “groups.”
You will see that a new navigation tab opens, welcome: you are already in LinkedIn groups! Here, you can see the highlighted updates of the groups you belong to, browse the different LinkedIn groups you are a member of, and join new groups. You will see that it is a very intuitive and easy to use interface.
What LinkedIn Groups Interest Me?
To use this tool correctly, you must know which LinkedIn groups to belong. There is no golden rule regarding this, but depending on your professional sector and professional interests, you must belong to some groups or others.
It happens the same as when creating a LinkedIn contact network of value. You choose your LinkedIn contacts for the professional value they can bring you, right? Well, the same happens with LinkedIn groups. If you can contribute something professionally (contacts, experience, knowledge, reputation in the sector, etc.) is your group. If not, it is not. As I always say, LinkedIn is not Facebook, and you have to guide all your actions in this network only and exclusively to your professional interests.
Trastea between the different groups of LinkedIn and choose those that you are going to report professional benefit. These are some of the criteria you can follow in choosing them:
- Those that belong to your niche market or target audience.
- Groups where you can contribute content frequently (because you know the main theme of the group well).
- Those in which among its members there are professionals with whom you are interested in networking.
- Groups from your professional sector with attractive statistics (number of participants and publications, etc.).
Advantages of Belonging to LinkedIn Groups
I explain below the main advantages of belonging to several LinkedIn groups:
- You will gain visibility on LinkedIn.
- Your presence in this professional network will be better and more effective.
- You will give greater notoriety to your personal brand.
- The members of the groups you belong to will become your second-degree contacts. So, it is a great tool to increase your network of valuable contacts.
- It allows you to reach your potential customers.
- You can do networking with professionals.
As you see, they are advantages that you cannot miss. Everything that entails gaining visibility on LinkedIn has to interest you as a professional. Search your groups!
New Changes in LinkedIn Groups
A few months ago, LinkedIn groups changed some of their characteristics. The two major changes that he has carried out are related to the way of publishing in them.
- Publications may not exceed 2,000 characters (without counting the title).
- Now you can add images. Something great to give more visibility to your posts in LinkedIn groups.
Be Active in LinkedIn Groups
Try to be active in the groups to which you belong. Maybe not in all, but in that or those that most interest you professionally. Participate in the debates, comments, publish. All this will serve to increase your notoriety in this social network and make known your value and your “expertise.”
Regarding the way to publish in groups, I ALWAYS recommend that you take it very seriously (think that you are reading professionals from your sector).
And, above all, that you publish relevant content that has to do with the main theme of the group. On LinkedIn (and, of course, also in LinkedIn groups) people are not there to entertain themselves and spend time (for that there are other social networks). If you publish irrelevant content (or you always talk about “your book”) they may consider you an annoying contact.
Create a LinkedIn Group
Something you can also do, if you have enough time, is to create a LinkedIn group. This will help you to have a space in which to talk about subjects related to your sector or that have to do with your company. It is a space where you can create business opportunities too.