(Newswire.net — September 12, 2019) — For non-profit organizations, donations are a major way of staying afloat. Most organizations do not know how to get donations online and this may cost them. Most donors are willing to give online but only to familiar organizations. Non-profit organizations ought to make the most out of the growing trend of online donations. This article will go over how to get donations online.
How to Get Donations Online
There are different ways to access donors online. Using social media platforms, setting up giving programs and using events are some ways of reaching out to donors. To get them to give, organizations can ask for smaller donations, make it easier to donate and ask for donations in the heat of the moment to enjoy the benefits of fundraising.
Ask for Donations in the Moment
Some causes like natural disasters or news events require immediate response. Setting up an online donation page will not only take a few minutes but will also cost little. Offline campaigns require printing materials, especially if you want a unique fundraiser, people who will go around spreading the word and other things like sending letters, all of which will consume funds and time. With an online donation page, organizations will reach out to potential donors while they are still emotional and willing to support the cause.
Make it Easier to Donate
Create an online donation form that will show donors, in very easy steps, how to donate. These forms will give organizations access to donors through their email addresses to thank them or ask them to follow the organization on social media. Prior to going this route, it’s important to come up with a checklist to make sure that you’re doing everything you need to. They can also get feedback from donors through surveys. This way, entities can collect donations and still keep in touch with donors without getting in their way or distracting them. Organizations with social media sites can also link their donation page to make it easier for donors to contribute to their school trip, sports team or more, whether they are on their phones or computers. A mobile friendly website with a simple message is another way of making it easier for donors to give.
Ask for Smaller Donations
Asking for smaller donations will increase the willingness to give. Donors may want to part with 20 dollars as opposed to 200 dollars. People from all income levels can contribute if the amount is within their reach. A little goes a long way and the same goes for donations — especially for high school sports teams. It is also easier to collect such donations online. Organizations can also create online ‘subscriptions’ where donors can contribute monthly. They can apply the same concept as companies that let subscribers automatically pay for services. Donors will also get updates on how the donations are used and the impact of their donations.
Bottom Line
By asking for smaller contributions, making it easier to donate and getting access to donors immediately the need arises, organizations will get access to more donations. This trick is crucial to know when you’re learning how to get donations online. Organizations that know how to get donations online also use other approaches such as referrals. They ask their donors to share the message to their friends. Some people give because a friend asked them to. There are donors who still prefer giving offline either through cash or checks, so organizations should not do away with such avenues.