(Newswire.net — September 17, 2021) —
Nowadays, we can do almost anything, including shopping, online. E-commerce websites can be used by sellers to attract new customers, engage with them, and increase purchases. By 2040, researchers expect that 95% of purchases would be completed online.
Customers will abandon a website if it does not provide a satisfactory customer experience (which includes customer support, logistics, shipping, pricing strategies, and, most significantly, a pleasant user experience).
For example, 60% of people would abandon a website if they can’t find what they’re looking for, and 64% say that the quality of a brand’s customer experience is more essential than pricing.
Mightywarner has noticed a surge in interest from brands for e-commerce website design services as a result of this growth in customer demand for e-commerce. We’d like to share some of our best e-commerce website design advice with you, as website design specialists.
Maintain a straightforward approach.
Don’t utilise clutter to annoy your users. The more bells or notifications you have on your website, the more likely they are to be distracted from your calls to action (CTAs). Instead, establish a straightforward, clean, and easy-to-use design that focuses on selling your products or services.
Also, to arrange and group your products, simplify your menu options. Easy-to-navigate categories should be present. Too many will confuse your customers, impede them from locating what they want, and make it more difficult for them to finish a purchase.
Mightywarner optimised website navigation when it needed to refresh its appearance and feel, reducing it to simply three key higher-level pages. Among the improvements and implementations were ‘Shop,’ ‘Our Story,’ and ‘Take the Quiz.’ As a result, during the first week of operation, the website’s e-commerce conversion rate increased by 284 percent.
Have a straightforward and easy checkout process.
Make sure your entire checkout procedure is simple, easy to understand, and uncomplicated. Remove any needless procedures and concentrate on gathering the most important consumer information, such as billing and delivery addresses.
Providing as many payment alternatives as possible, including alternative payment solutions like PayPal, ensures that every buyer may make a purchase without difficulty.
Make search engine optimization a top concern.
Many people begin their shopping journey by using a search engine (such as Google), so if your online store isn’t among the top results, they’ll go to one of your competitors.
As a result, you should concentrate on making your website SEO-friendly and doing all possible to reach the top of Google rankings for searches relating to the things your store sells. Use tools to locate less competitive keywords with high monthly search volumes and include SEO keywords in your product titles and descriptions, blog articles, and other sites.
To increase website traffic, you might also operate an SEO-driven useful blog. Your blog entries should provide your customers with fascinating and valuable content that will entice them to visit your product pages and make a purchase. It’s also a fantastic opportunity to highlight your products or services, publish news, better enlighten clients about what you have to offer and the benefits you provide, and tell your company’s narrative.
Have a web design that is responsive.
Offering a uniform online shopping experience to all customers, regardless of the screen size of any of their devices, is what responsive web design entails. This includes smartphones, as the number of people buying on their phones is growing every year.
Nosy, a clean air filter company, needed a new website as part of a larger rebranding effort. Mightywarner rose to the occasion and created a modern, mobile-first e-commerce website with enhanced user experience (UX) and the best customer relationship management (CRM) system available.
In the first weekend after its launch, the new responsive website attracted over 10,000 visitors.
Provide incentives.
Online stores, unlike brick-and-mortar establishments, have complete control over their customers’ experiences. Taking advantage of this opportunity by providing various types of incentives to clients in non-obtrusive pop-ups on the homepage or promotional emails can help boost website visits and sales.
Create an email list for your e-commerce business.
Sellers can use email marketing to communicate with customers, drive traffic to their website, and enhance sales. For example, you might ask for their email address in a pop-up window during the checkout process (allowing them to opt in to receive messages and notifications) or even offer an incentive such as a discount on their next purchase if they provide it.
You can send subscribers targeted discounts and promotions, as well as relevant content such as monthly blog entries or newsletters, once you have their contact information.
Try to Convert Abandoned Checkouts:
Many of the customers leave the products in the checkouts and don’t make a purchase. You can use use a CRM in order to send discounts to such a customers. Using a salesforce software, you can convert those abandoned checkouts to the sales. If you want to build salesforce forms, you can check this Salesforce form builder.
Be available to your consumers and provide quick and polite online help.
When users encounter problems, you must assure them that they will receive the assistance they require as soon as feasible. Provide support by email, phone, or a live-chat function that is available 24 hours a day, 7 days a week. You could even use social media, since many online retailers now use direct communications on Twitter and Instagram (DMs).
Include testimonials to boost your reputation.
To give your e-commerce experience more legitimacy, use social media, user reviews, and testimonials. You may, for example, include a testimonials area with client quotations and suggestions on your website, or a ratings section where customers can score your products.
In a follow-up email after a customer makes a purchase, you may ask for their opinion.
Make use of high-resolution images.
If you want people to buy your products online when they can’t see them in person, you’ll need to show them high-quality product photographs that give them a good idea of what they’re getting. Make sure you can zoom in and out of the photographs, and make a point of emphasising the most important features and benefits.
You may offer videos in addition to high-quality photographs, especially if you’re selling a product that requires a demonstration.
Designing and running a successful e-commerce website isn’t easy, but now that you’re aware of certain best practises, you can start determining what modifications need to be done to boost conversion rates and increase sales.
We produce website designs of all kinds and sizes at Mightywarner. This includes creating bespoke websites that are consistent with the brand, handling all technical parts to ensuring that everything runs well, and generating high sales and leads.
So, what do you have to lose? Give your e-commerce website the facelift it needs right now.
Final words:
A successful e-commerce website is much more than just a well-designed product page, it’s an excellent customer experience. These tips and best practices will help you add online sales to your to do list.
Author:
Ahmed Sultan is a writer at Mightywarner. He is a renowned marketing copywriter for top businesses, startups and firms globally. Ahmed is a copywriter with PAS formula background.