(Newswire.net — February 21, 2018) — As an ecommerce company, one of your top priorities should be ensuring that your delivery service is as seamless as possible. Ultimately, your customers are extremely limited when it comes to personally communicating with the company, and as a result, the courier for your delivery service will be the only human contact that they’re likely to receive. They say first impressions are everything, and while it’s important to ensure that your courier is well presented, there are a few other factors that will help you to ensure that your delivery service is up to the ideal standards required as an ecommerce company.
Give Customers An Estimated Delivery Date
Many ecommerce companies purposely hold back revealing estimated delivery dates, but why? Simply, by providing your customer with a delivery date, you have to meet the deadline otherwise you owe them a refund, whether that’s for next day parcel delivery or same day deliver (standard delivery is exempt). Studies have revealed that more than half of online shoppers will expect to see an estimated delivery date for their order before the checkout process, and when you think about it, it makes complete sense! Whether you’re ordering an item for an upcoming birthday or you’re in urgent need of a new furniture piece, it’s essential that you’re aware of when your delivery will arrive, so respect your consumers and provide them with this information almost instantaneously.
Keep Customers Updated With Notifications
Waiting for a delivery can be a nail-biting experience, especially if it’s an urgent order or you’ve purchased something highly expensive. As a result, build a better relationship with your customers by offering a notification service to allow them to understand the parcel’s whereabouts and the current processes that it’s undergoing. These are distributable via phone or email, and take just moments to send across. Alternatively, why not opt for a tracking service? Hundreds of couriers on the market will offer a tracking service, and simply provide customers with a tracking ID so they can remain informed about their parcel in real-time.
Invest In Your Packaging
Without a land-built shop, it can be a little more difficult to advertise your products or services away from the Internet. Of course, digital marketing has reached new heights recently, and provides uncountable opportunities for customer generation, however print advertising is still essential for the most successful promotion. Therefore, a parcel delivery service is a great way to get your brand out there into the world – use personal packaging in every parcel, and perhaps even a current catalogue to keep your customers informed about your latest pieces! Moreover, with the rise of social media influencers unboxing their new orders on video platforms such as YouTube, your personal packaging could be the factor that leads new customers to your business.
Optimise Communication Within The Warehouse
It’s very likely that you’ll have a warehouse absolutely packed with stock. This can be overwhelming, especially for start-up ecommerce companies, however optimising communication within the warehouse is the very first step to providing the best parcel delivery service. Without effective communication, you run the risk of delaying the entire delivery service, as you’ll find it more strenuous to locate the items you need and correlate the service to the customer’s requirements. With the appropriate communication, and possibly organisational software later on down the line, your delivery service should be borderline perfect in no time.
Parcel delivery isn’t a simple case of throwing an item in a box and loading it into a van – it’s much more intricate, and requires a lot of planning and communication in order to make it a success. By following our advice, you’re guaranteed to see a huge difference in your customer satisfaction levels.