(Newswire.net — April 11, 2019) — Corporate communication has come a long way in recent times and the latest drastically changes are pointing to the new and advanced ways of communication – big and small businesses are all getting behind and focusing on many advancements provided by digital signage. Scroll down to learn how you can significantly improve your corporate communication with digital signage.
Digital signage is used to boost employee engagement. A few years ago The Engagement Institute showed that unhappy and disengaged employees cost US between 450 and 550 billion USD per year. Effective communication results in high levels of customer engagement and those who manage to achieve high-engagement among its employees are reportedly show four times more growth, better financial results and greater employee retention.
DS helps businesses deliver the right messages at the right time to the right people. Digital signage helps with clear and concise communication. Important corporate messages and statements can be instantly delivered to a whole network of screens. Screens reportedly capture 400% more views and show an impressive 47.7% effectiveness on brand awareness. This alone proves your messages will surely reach the employees and, in fact, keep them informed, alert and highly engaged in the life of the organization. DS is also a perfect way of delivering time-sensitive messages: there aren’t any unread memos, missed emails, unattended meetings, any mix-ups or misunderstandings. Massages can go out at the right time and reach the right people every time. Statistics show a 25% boost in employee productivity with proper internal communications in place.
Out with the old in with the new. Digital signage is a great way to move forward and enter the age of technology. By introducing digital signage into your corporate life you will be eliminating the need for banners, brochures, posters, memos, copiers, etc. When using digital signage for corporate communications you will be able to do it in a more relaxed and creative way: design, text, visuals can be changed on all of the screens 24/7 within seconds.
Use DS software to obtain important analytics. By investing in DS software you will be investing in the much-needed data analysis. Analyzing data is a vital aspect for any organization, it is a way to track the effectiveness, allocate and pinpoint problems, change strategies in time, avoid unnecessary and costly employee turnover, understand what motivates staff. Collecting data with interactive questionnaires for further optimization of the work environment is made easy with digital signage. DS software analysis can clearly show you the areas in need of attention and improvement.
Digital signage is a powerful education and staff training tool. Digital signage creates an engaging learning environment: the interactive touch-screen training is used more and more every day. HR departments use such programs when tasked with educating large numbers of employees, a need to get the full staff up to speed on changes within the company, implementation of new rules, understanding new policies, etc. Additionally, companies are moving toward using DS for videos training: statistics show a 96% increase in the learning experience with video content.
Digital signage ensures workplace safety. Gallup’s employee engagement study clearly shows an outstanding 48% fewer safety incidents in the workplace among engaged employees (the study was conducted in 73 countries and included 1.8 million employees working in 49 industries).
Digital signage is widely used for employee motivation and recognition initiatives. Proper employee recognition leads to a lower employee turnover rate, better engagement, increased efficiency and productivity, and employee empowerment. Aforementioned Gallup report also shows that employees prefer workplace well-being even to material benefits, meaning, cash bonuses aren’t a preferred way of recognition. With digital signage software, companies are able to show their appreciation, give accurate feedback, celebrate company milestones, show goals reached, praise a job well done, single-out employees of the week, month or year, use employee generated content to showcase companies involvement in everyday life. Proper and timely employee recognition is the best way to ensure workers excel further on.