(Newswire.net — November 23, 2019) — Times keep on changing. What used to work back in the day is no longer delivering the results you’d expect. Only by following the trends can you be sure you’re doing the best you can to attract more eyeballs to the products and services you offer. Ignore this, and your competitors will be pleased to devour you and take your slice of the pie.
With that in mind, what are the top 5 digital marketing trends to watch for in 2019 and beyond?
1. SEO has taken a new form
Forget the cheap parlor tricks like keyword stuffing and other ways to trick the search engines. It’s yesterday’s news and the search engines can smell it from miles away. Nowadays, it’s all about delivering a great customer experience, as any SEO expert will surely tell you. Yes, this includes making sure that the website loads up in the blink of an eye, lest you risk seeing your visitors run away from you, right into the arms of your competitors. Since at least half of them are accessing the worldwide web from a mobile phone, you should also make your website mobile-friendly.
2. Video marketing helps spice things up
If you’re still thinking about the web in terms of bland and boring articles with little to no multimedia elements on them, you’re living in the past. In fact, it’s one of the hidden tricks of the SEO industry that will score you additional points in Google. But don’t make the mistake of thinking that you need an astronomical budget to make it happen and produce a video that’s worthy of watching. In fact, well-put-together, engaging, and informative video content is appreciated far more than overproduction and flash.
3. Chatbots are the revolution your website needs
Remember how important it is to keep your website as user-friendly as possible? Hiring the right SEO expert will ensure that you’ve implemented the latest of what modern technology can offer. Indeed, chatbots are a great way improve the customer experience, particularly if you’re running an eCommerce store. Incorporate it and the search engine algorithms are bound to notice. In addition to that, your customers will be pleased to have their needs tended to in the shortest amount of time possible without having to comb through the website just to find what they came looking for.
4. A/B split testing eliminates the guesswork
Why keep on having to guess what your visitors react favorably to if A/B split testing does away with all the guesswork? In essence, the process involves testing out two different versions of a landing page (it could be something as simple as changing the title) and identifies the winning performer. If you believe it’s too tech-demanding to implement, there’s no reason to shy away from it, since any SEO services providers who are worth their salt can get it done for your without making a dent in your wallet.
5. Becoming the influencer is more important than ever
When it comes down to it, digital marketing professionals of various sorts will unanimously tell you that becoming the influencer is one of the most reliable ways of getting your voice heard. After all, providing an unbiased view on industry matters is one of the main reasons why people are inclined to visit your website and not the one that belongs to your competition. If you’re too afraid to express your honest view in an effort to please them all, you’ll end up pleasing nobody.
Conclusion
The new era of digital marketing is upon us. Do you have what it takes to outperform your competition?