(Newswire.net — May 20, 2019) — Marketing jewelry may seem like a daunting process. However, the basis of all marketing is to know your audience. Without your target market in mind, coming up with a marketing plan may seem almost impossible. And without a solid marketing plan, your efforts may end up being counterproductive and scattered at best. Here are a few jewelry store marketing ideas for successful marketing.
Jewelry Store Marketing Ideas
Target Group Analysis
The first step of the marketing process is to create targeted customer definitions. And that means coming up with definitions that describe more than just age and income. Jewelry is an emotional good. The trick is to define your primary target demographic in much greater detail. Your targeting, therefore needs to include interests, personal tastes and self-image.
For instance, your jewelry may appeal to a broad array of men or women. However, you need to identify the specific core group that is more likely to purchase your designs. Identify what this group has in common beyond just preferences in jewelry. An easy way to identify your primary target group is to start with yourself. The chances are your demographics, design style and overall tastes will appeal to people similar to you. You can then try to outline lifestyle details about yourself and your potential clients based on:
- Geography
- Hobbies
- Family unit description
- Social activities
- Favorite clothing brand and stores
- Typical day/night out
Now consider three example target groups such as young urbanites, modern stay at home moms and power suits. Define the target groups by these parameters and try to imagine the types of accessories they would find appealing. After carrying out some analysis you’ll find that the answers differ from one group to the next.
Those are just a few of the hundreds of target groups possible. You can make groups extremely specific or fairly broad just by tweaking with the identification parameters. A handful of nationally recognized target groups have become household names. Groups such as Gen Xers, Baby boomers, and Soccer Moms have become common terms in the marketing world. Some groups are far apart while others are closely related or even overlap.
Marketing
Once you’ve identified target groups, make specific and actionable plans. For instance, power suits will more likely purchase jewelry from high-end boutiques and art galleries while Young Urbanites will prefer trunk shows, shopping event parties and online fashion-forward boutiques.
If you’re just getting into the business, try sticking to one or two target groups as you expand your business and analyze the market response. Adding geographic target zones makes the process much easier. Targeting also helps you to determine what approach to take when writing and designing your promotional material.
Marketing Jewelry can be tough, especially when you’re not sure where to start. Identifying your target market is the best place to start. Once you’ve identified your target market, the rest simply falls into place. With these jewelry store marketing ideas, you can start working your way from scratch to a successful business.