(Newswire.net— November 3, 2020) — Ft. Lauderdale, Florida, October 26, 2020 – Splash Beverage Group, Inc. (OTC PINK: SBEV), an emerging beverage brands launched Qplash.com, the Company’s online retail platform that caters to the needs of its consumers and businesses which is in line with the CPG (consumer packaged goods) space with the principal focus on beverages. It’s a B2B and B2C Retail Distribution Platform.
Company Leadership
Robert Nistico, the CEO of Splash Beverages Group having experience of 26 years in the beverage industry was of the view that the COVID-19 pandemic has brought a paradigm shift in the way the products are bought and sold around the world along with the consumption pattern. Today, more and more consumers are going online for the shopping of their desired products. The company’s aim of launching Qplash is to put the company ahead of that trend so that this online distribution option will suit our customers in the changing economic scenario.
Robert Nistico has shown his leadership skills by launching this new online shopping platform whose earlier successful stint with Red Bull North America, taking the company sales from zero to $1.45 billion. Robert is also the founder and CEO of Marley Beverages and was instrumental in setting up the long term vision for the company. Prior to that, Nistico had been in executive positions with Diageo and Gallo. Being a highly-motivated, results-oriented, creative, and having a great passion to lead the organization plus entrepreneurial spirit of the highest standards, he has delivered outstanding results in private start-ups like Splash Beverages as well as global public environments.
Robert Nistico’s expertise includes strategic brand marketing, direct and indirect sales management, production, forecasting, packaging, budgeting profit & loss management, financial modeling, operations, and logistics.
What are the advantages of Qplash.com?
Splash Beverages management feels that the company will be greatly benefited from Qplash’s wide-net approach. It sells its products on its website hosted via Shopify, Amazon, and Walmart. As Qplash expands its base, it is expected to reach an immediate pool of millions of potential customers in a short span of time. The site currently offers 350 individual SKUs that would go up by 3times by the end of 2020. The primary focus of Qplash is to sell beverage products, fitness, and nutrition but has plans to expand its base gradually to other related products.
The Company has high-hopes on the Qplash growing customer base that would allow Splash Beverage Group’s brands to have greater access large audiences and would create massive brand awareness and have a nationwide customer base. Qplash’s current distribution center is based in Commerce City, CA, and has been planning to open the second distribution center in PA. This facility will reduce the shipping window to customers, shipping expense, and Qplash’s portal will get access to more potential products.
Next, Robert Nistico talks about the vertical integration of Qplash. It helps to incubate and eventually allows the brands to migrate to traditional distribution channels. He thinks that there is no beverage company in the market like SBEV that has a vertical advantage. This is an outstanding example of an R&D opportunity and we’ve put forth a top-notch management team to oversee it. The team includes:
- Jeremy Reichmann, the Division President,
- Albert Reichmann, the vice-President of Operations,
- Seth Yanofsky, the vice-President of Development,
- Daniel Braun, the vice-President of Sales
These people have decades of experience in the ecommerce space selling across multiple sales channels, including direct website, Shopify, Amazon, WalMart, Ebay, Facebook, Google, and other marketplaces. The company strongly believes that the team’s extensive knowledge of e-commerce and e-commerce marketing will allow the company to have a firm-footing on the multi-billion dollar industry that is still in rise.
Industry Figure
Total U.S. e-commerce industry stands at over $435 billion and its growth trajectory is showing no signs of slowing down. Specific to the CPG industry, the current online sales account for over $70 billion.
Product Description
Splash Beverage Group is relentlessly engaged in innovation and producing new natural and healthy drinks that have capacity to refresh the body and mind with breathtaking test. Qplash platform is helping the company owners and the top management to grow and find more people to enjoy their quality beverage products.
TapouT: Tapout beverages are the first advanced performance sports drink of its kind that provides on all three levels of physical energy-activation, hydration and recovery. It delivers increased endurance and performance. This drink restores what the body loses during physical exertion. It includes 12 key vitamins, 68 minerals and all 5 electrolytes. The features:
- Forms maximum absorption to enhance cellular health and function
- It is also available in a low-calorie option
- Having natural flavors and colors
- Tasty, light and refreshing flavors.
- 70 calories and having no excess sugars or carbohydrates
Salt Tequila: It is naturally flavored distilled alcoholic beverage made primarily from the blue agave plant in Mexico. Each pristine bottle of Salt is produced by the dint of hard work, determination and countless blends. Salt Tequila offers varied number of flavored tequilas to enhance the pleasure.
Splash Beverage Group
Splash Beverage Group Inc. (OTC PINK: SBEV) is specialized in manufacturing and sales, marketing, and distribution of various beverages across multiple channels. The company operates in both alcoholic and non-alcoholic beverage segments as they find it to be leveraging the efficiency and reduces the risk.
SBEV is confident of its business model to be unique and it finds to be its brand highly visible as far as brand awareness or pure category innovations are concerned.