(Newswire.net — August 13, 2021) —
Retargeting or remarketing, whichever way you choose, the end goal is to get the customer to make the purchase. However, understanding either of the concepts can get quite confusing. Especially if you are into the marketing business, it is imperative to carefully learn the best option for a better engagement.
Before deciding which one suits your business best, you need to first understand what each one means.
What is Retargeting?
It is a strategy that a company utilizes for its paid marketing. It helps to push the potential clients into the sales funnel and turn them into regular customers.
For example, a customer is browsing through Instagram and stumbles upon your ad. They click the link and visit the website. For whatever reason they go back to browsing without checking out or making any purchase. In such scenarios, retargeting throws your brand’s suggestion back at the customer through all the media, so they can direct back to the product.
Retargeting is essentially performed on the customers who have not yet made a purchase or have abandoned their cart.
Did you know that only 2% of the website visitors convert on their first visit to the website. So, retargeting becomes one of the influential ways to redirect the potential to visit your website for the purchase.
When to Retarget?
It totally depends on the company’s interest and target audience. However, below are the ideal time to retarget,
- Trigger a lot of website traffic.
- Attract new customers to check out your website.
- You are new to the business and have no customer contacts.
What is Remarketing?
As the word suggests, the brand’s marketing is reciprocated to the audience who have already used it at least once. It is more of a one-to-one marketing strategy. Remarketing is context-driven plus consumer-focused.
When a customer makes a purchase, the company gets every detail of the potential client; including their email address. These contact details are significant for remarketing. To have a long relationship with a potential client, you can send emails with special insights and regular offers. Offering such discounts makes the customer feel valued and wanted.
Remarketing is an approach to encourage the customer to buy and also to maintain loyalty with them.
Remarketing allows segmentation of your audience and helps with target emails to a specific group. If you do not have enough email contacts then email search tools like GetEmail.io or cocofinder.com come in very handy. This freemium website assists you to get the email contacts of any person in just a matter of seconds. Remarketing through emails becomes easy with this app at your disposal.
When to remarket?
Remarketing benefits in maintaining a cordial relationship with the previous customers and a chance to interact with the new ones.
- Create an engaging email list.
- To advertise personally without spending on online ads.
- To be in regular contact with past, present and future customers.
As per a recent survey, 81% of the participants were somewhat likely to make the purchase as a result of targeted emails.
So, which one suits your business best?
For some businesses, only one of the either might befit best, while for some both might work wonders. It is up to your discretion to decide.