(Newswire.net — September 19, 2019) —
Although fundraising has been around for years, there seems to be newer ideas coming up all the time. With the rise of online giving coupled with social media influence, it is only right for nonprofit organizations to take full advantage of this channel. Social media fundraising ideas are easy and let the organization reach out to more people.
Social Media Fundraising Ideas
There are several online fundraising ideas individuals can use to raise money for school or for youth sports teams. Facebook fundraising, peer to peer fundraising and online auctions are great places to start. Crowd funding is thought to be used by individuals only but it can also work for organizations. Selling merchandise and creating online donation forms can also boost donations.
Crowdfunding
As stated earlier, crowd funding is not only for individuals but can work for organizations as well. To get started, an organization can set up a campaign page using one of the many crowdfunding websites. Do not forget to mention the reasons for the campaign and goal to be achieved. Sharing the campaign page on social media platform spreads the message to more potential donors. Before setting up the campaign page, make sure the website used is mobile-friendly, user-friendly and allows images or videos to be added to the campaign. It should also be able to integrate freely with other software like the payment processor to ease collection of all donations.
Peer-to-peer fundraising
This form of fundraising lets the organization’s supporters ask for donations on their behalf. To make this work, an organization should first have peer-to-peer fundraising software. This will enable donors to create their own pages where they can ask for donations from friends and family. Organization can track progress using the main page. This type of fundraising helps organizations connect with their donors and supporters. There is an element of trust because new donors are giving because they trust the supporters. It can also be used with other fundraising events.
Facebook fundraising
Use social channels like Facebook to fundraise. Facebook has a donate option for nonprofit organization pages. The button leads donors to online donation forms on the organizations page. By landing on the organization’s website, donors may gain more trust and be willing to donate. They also get more information on what it is about, why they are donating and get to interact. Instead of using the generic donation page, link your online donation form to donor management software. This will enable all data to be automatically collected in donor profiles.
Social media fundraising ideas are not only great for boosting donations and creating awareness but also help organizations interact with donors and supporters. Social media platforms also let donors know how their donations are used, which makes organizations more accountable. It also creates room for immediate response in case of emergencies such as hurricanes. Customized online donation forms that are linked to different social media platform pages like Twitter and Facebook will help donors donate even long after the catastrophe. It should be easy to use and should enable donors to give using mobile phones. It should have a recurring giving option, where donors can choose if they want to continue giving weekly, monthly or others.