(Newswire.net — March 28, 2021) — Despite the fact that the industry’s revenues have not yet exceeded the size of investments, the number of users playing games is growing rapidly. For example, one of the largest resources dedicated to games, Zapak Digital Entertainment, attracts 150 thousand unique visitors per day, while the resource has more than 4 million registered people, and visitors view more than 100 million pages per day.
Resource Managing Director Rohit Sharma states that “Today, only one percent of our visitors are turning into game buyers. Moreover, this percentage is typical, in principle, for resources like ours. Anyway, we plan to increase this figure to 30 percent after launching our own retail network of about 5,000 points of sale. ”
On those days, about 300 thousand Sony Playstation consoles have been officially sold (including gray sales), and in 2008 the company expects to sell another 50-60 thousand consoles. India is an important market for the company, for the sake of market development; the company is even going to reduce the cost of consoles and games. Games will drop in price from 25 to 12.5 USD, and Playstation3 game consoles from 890 to 760 USD.
Playstation regional manager Antindriya Bose says “the company is confident that the price cut will put Indian consumers on a level playing field with Europeans.”
Meanwhile, Microsoft’s regional manager of gaming devices Mohit Anand is more modest in his estimates: “So far we cannot say how many consoles we have sold in India, but we can say that we have sold 14 million consoles worldwide, and in India, despite the fact that the market there is very small, we expect a 200 percent increase in sales. ” It is worth noting that Microsoft also cut prices for Xbox games in 2007.
Indiagames.com, which uses a similar marketing strategy, is growing just as fast. Recently, the portal launched its own games by subscription; more than 10 thousand users have already connected to this model.
Founder and director of the resource, Vishal Gondal, noted that his company “expects 100,000 subscribers to grow next year. The growth reserve is huge, because in our country the penetration rate of broadband Internet access is even less than a percent. “
Many industry players, such as Games2win and Kreeda Games, have even attracted investments from venture capital funds. For example, Games2win received 5 MUSD from Clearstone and SVB, and Kreeda Games received funding from IDG Venture India and Softbank.
Arun Natrajan, Founder and CEO of Venture Intelligence, commented: “The gaming market today is very attractive in terms of investments, we think there will be significant investments in this sector in the next few months. One way or another, due to the high cost of game consoles and computers, the highest growth is expected in the mobile games sector. The sales models for mobile games are currently being developed, but we expect that this is the area where the maximum growth will be. “
The mobile games market in India is currently estimated at 305 MUSD, and by 2011 it will grow to 3 billion USD. At the same time, the ARPU indicator is not going to increase, operators are looking for new sources of profit, and mobile advertising may become one of them.
The Indian video game industry is growing but in dire need of support, the report said. Lumikai will invest in the early stages of development.
Telecommunications players such as Reliance Communications have high hopes for advertising in mobile games. Since 2003, the company has attracted more than 40 brands to this. Mobile Content President Mahesh Prasad believes mobile advertising is a serious market: “A lot of people say that mobile advertising is just noise. Look at Japan, where the mobile advertising market is estimated at USD 1.2 billion. Every operator in the world understands the prospects of this market. This media channel gives the advertiser the opportunity to fully reach their audience.
Currently, it is planned to conclude 20 deals in the sectors of video games and interactive content – from $ 200 thousand to $ 2 million each.
Lumikai is co-founded by Justin Shriram Keeling, a gaming industry veteran with experience at Fox Interactive Media and Disney UTV Ignition. The second is Salon Sehgal, whose record of accomplishment includes working with London-based venture capital firms.
Major gaming and technology companies from Japan, South Korea, Finland and the United States support the fund. It will bring long-term capital to India’s interactive entertainment market for the first time, the report said.
Sehgal says that game creators are underfunded in India. According to him, Lumikai has been working in stealth mode for some time. The company plans to announce the first wave of investments in the industry in the third quarter.
Sports Gaming Industry
Sports gaming industry is strong everywhere. As we mentioned, people bought consoles in order to play and we can assure you that Indians continued buying consoles of new generations. People love sports and this is the key thesis in this paragraph. The love for sports gaming comes from general interest of Indians to IPL and ISL. The gamers have quite specific gaming space. They place both real sports and virtual ones. For instance, you have the latest version of FIFA, you spend a lot of time building a perfect team and the same thing outdoors. You pick the best people outdoors and you are pacing to be like your heroes from professional leagues. Moreover, we do not have to forget about cricket, probably the sport, which unites everyone – gamers and outdoor amateurs. The latest game dedicated to cricket was “Ashes Cricket” (2017). It is available on console platforms and nevertheless it was 4 years ago, the game is still relevant. The gaming industry in India needs new cricket games and this is a call for developers from all around the world.
While there is no actual game in 2021, you can direct your passion of cricket playing into cricket betting. However, it has to be on a legal basis, so we recommend online IPL betting on 4rabet. This is a domestic bookmaker and after the auction in February, everyone is waiting for matches in April, May. It is going to be entertaining, so online betting is relevant in this case. Cricket stays vital even during corona times and the gaming industry is getting close to uniting with the betting industry in order to develop interest in cricket or soccer.
Summarizing is concerned with expressing the best aspects about the gaming industry in India.
- It is open for new developers
- Has space for connecting with betting
- In general, sport games are popular in India