What you should know about mobile marketing

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(Newswire.net — September 6, 2021) —

Currently, mobile marketing is undergoing several dynamic changes in relation to sending text messages due to multiple policy changes at the carrier level. The majority of these changes involve the mandatory company and campaign registration for all long-code users. Additionally, carriers have stopped the use of shared short-codes because of liability issues, and this has caused expensive alternatives for users who are now required to pay large sums to purchase a dedicated short-code.

In response to these restrictions and policy changes, Cell Phone List (CPL Marketing Group) recommends the use of alternate mobile marketing methods such as Ringless Voicemail (RVM) which will deliver your voicemail message directly to a recipient’s voicemail box. For compliant users who are confronted with these increased marketing costs, RVM campaigns can be an efficient solution. Over 97% of people listen to their voicemail messages, and RVM rates are as low as one cent per successfully delivered message, so Ringless Voicemail is an excellent alternative to SMS-based text-message campaigns.

Recently, CPL Marketing Group introduced their targeted mobile marketing lists which can help organizations to focus on industry-specific segments within their various projects including RVM and SMS. These specialty lists range from general consumer information to highly specified information. Current adopters of these lists include national nonprofit organizations, political representatives, and various commercial services such as real estate, insurance, and the hospitality segments. Importantly, if your organization intends to make use of Ringless Voicemail, or another mobile marketing method, it is recommended to research and comply with local and national telecom regulations which could vary by location.