(Newswire.net — February 14, 2018) — When a small business attempts to market its product or services, it always seems like it’s doing so in the shadow of the bigger players in the market. The companies that have been around forever and have well-established brands and deep pockets can simply outmuscle smaller companies in a lot of areas. Even in social media, where the playing field is more even, it may appear that bigger businesses have an advantage, with their ability to persuade major celebrities to push their wares.
However, the lean-and-mean approach can actually work quite well for businesses that are either just starting out or are operating in a different stratosphere than the established brands. In fact, the use of micro-influencers provides an excellent marketing opportunity for startups and other businesses with lower market capitalization. Micro-influencers are defined as being a notch or two below true celebrity status, yet they have the ability to make an impact on the desired target audience.
Hot marketing trends such as this are the focus of an informative infographic from MDG Advertising. If you own a small business and are looking to effectively reach your audience, there are ways that micro-influencers can help you reach that goal.
Targeting Your Niche
While a big celebrity name might make some news for your company, they won’t necessarily do much for the people who buy your products, especially if they don’t really have much connection to what you’re advertising. It’s better to employ a micro-influencer who has a direct correlation to your marketing goals. They tend to make their impact through the use of social media and, if you choose correctly, their followers can be immediately interested in what it is you have to say.
The Believability Factor
Even if you manage to corral a decent-sized celebrity to advertise your product on social media, it’s likely that no one who sees the post will believe that there’s anything more going on than a paid promotion of your product. But, if you can find a social media influencer who’s adept at making it seem like they really do use your product, even if that’s not the case, you can gain the kind of authenticity that a giant star just couldn’t produce.
Cost Effective
If you’re honest with yourself, you probably can’t possibly afford to hire the biggest stars to talk about your business. But a micro-influencer would likely be available to you at a much more reasonable price. As a matter of fact, they might be hungry for the exposure that doing a little advertising would give them, which leads to an arrangement that’s beneficial to both parties. As a result, your costs will likely stay down while you still get the desired results from having a third party talk up your business.
The number of micro-influencers available to small businesses is growing all the time. Look for the one who matches your needs before one of your competitors beats you to the punch.