(Newswire.net — May 9, 2014) Reston, VA — Crawford and O’Brien is a national dental marketing company that just announced 3 new dental marketing strategies that are proven to work. In this video, the 3 new dental marketing strategies are revealed. Dentists all across the U.S. need to be applying these strategies to get optimal marketing results.
Dental Marketing Strategies
As the popularity of the Internet continues to reach to all corners of the globe, the need to have a unique and original online presence continues to grow. It’s no longer about just having a website or a social media profile, but instead it is vital that dentists go the extra mile if they want to get new traffic and bring in new customers. Dentists that are looking for some new dental marketing strategies to implement to further their brand should consider these tips and keep them in mind when marketing their practice.
Search Box Optimization
Search box optimization is altering Google Suggest. Image this. When some types in “dentist + city” the first suggested result is for a dentist’s brand name. That’s powerful. Above all else, dentists need to have a main presence that traffic is drawn to if they want to find out more information about the practice. Whether they choose social media or a highly attractive website is up to them, although both is often the best way to go. The main thing to keep in mind is that having a main page that gets tons of traffic will help a practice increase their SEO standing in search engines online. And the more engaging the content is on the site, the more likely customers will be willing to stay and find out more about the dentist and their office.
Twitter Retargeting
Twitter is a great place to attract new patients. With retargeting, dentists can target people who have previously visited a website. As great as the internet is, it can also be a place that has plenty of misleading information. For example, consider doing a search for a business address or phone number and see what comes up. Is that the office that is there? Or is it the company that happened to be at the location before the current business moved in? The point is that it is very important to assure accuracy throughout the entire internet. Dental marketing strategies should include assuring NAP consistency, which refers to the name, address and phone number being used for a business throughout the entire internet.
Youtube Retargeting
Crawford and O’Brien also announced they are offering Youtube Retargeting as a service. This allows dentists to show ads on Youtube videos to people who have previously visited the dental practice’s website. Imagine a customer being out at a restaurant and enjoying a nice meal, when all of a sudden they chip your tooth on their food. Does this happen all the time? Maybe not. But does it happen enough to where it could lead new patients to a dental office? It certainly could. One of the best new dental marketing strategies includes using local SEO on mobile devices so that customers can find what they are looking for near them. If a dental practice ranks in local SEO, then they’ll increase the likelihood that someone will call them to get their teeth seen to in the event that something happens to them when they are near the dentists office. To learn more, visit http://crawfordandobrien.com/7-dental-website-marketing-tricks-to-get-20-new-dental-patients/
Dentists should be looking for a company that helps maximize their marketing efforts. And when it comes to dental marketing strategies, a company like Crawford and O’Brien rank among the best options to consider for dental practice needs. With a proven track record in the industry, they know exactly what it takes to get the results that dentists want and need.