Amazon Founder Jeff Bezos Retrieves Lost Apollo Rockets From Ocean Floor

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(Newswire.net – March 21, 2013) Cape Canaveral, FL  — Jeff Bezos has made a name for himself, building a web 1.0 business that sold books online into a web 2.0 standard model for business: Amazon.com.  But now Bezos is hoping to make a new name for himself, and be immortalized in the annals of regular history, not just marketing history.

Bezos founded an expedition to recover the rockets, the discovery of which was announced on March 28 of last year.  Wrote Bezos at the time, “The F-1 rocket engine is still a modern wonder — one and a half million pounds of thrust, 32 million horsepower, and burning 6,000 pounds of rocket grade kerosene and liquid oxygen every second. On July 16, 1969, the world watched as five particular F-1 engines fired in concert, beginning the historic Apollo 11 mission. Those five F-1s burned for just a few minutes, and then plunged back to Earth into the Atlantic Ocean, just as NASA planned. A few days later, Neil Armstrong stepped onto the moon.”

The Amazon.com CEO has dedicated himself to revolutionizing the way people consume everything from books, with their best selling Kindle devices, to grocery items, some of which have garnered a cult following of comical reviews, like Tuscan Milk.  In the process, he’s made himself one of the wealthiest men in the world, and as respected in business circles as a visionary like the late Steve Jobs of Apple. Justin West, the founder and CEO of a local marketing agency in Kansas City, Hundreds of Customers, LLC., said that the Amazon brand has even expanded into the daily deal site arena, offering local shoppers deep discounts on local goods and services, like Groupon and Living Social.  “They’re not as big as Groupon in the local offers market, but they certainly have the potential to grow every bit as big if not bigger, given their already huge customer base,” said Mr. West.

Bezos is not content with deep sea exploration, either.  He’s also founded a travel start-up called Blue Origin, dedicated to “lower[ing] the cost of spaceflight so that many people can afford to go and so that we humans can better continue exploring the solar system.”

It seems, for Jeff Bezos, not even the sky is the limit.