(Newswire.net — February 03, 2013)Houston, TX., –Facebook Graph, the new search engine being drip fed to consumers by Facebook, offers new ways for small business marketing to be successful. The jungle of how to market on Facebook thickens with each new idea and concept offered by the social media giant .A new book by bestselling author, Brenda Trott, describes 3 steps small business owners can take now to maximize the benefits of the new search engine.
“This is a great opportunity for your business to be found by even more local customers, “states Trott, but business owners are not always savvy on how to market on Facebook.” Trott, Book 3 Steps to Get Ready for Facebook Graph takes small business owners by the hand to help them optimize their Facebook business page so the Graph search engine finds them.
Facebook is slowly releasing the search engine to consumers. This will allow business owners time to build a following and provide opportunities for current customers to interact with their page. “The engine will pull up relevant pages first. That means small business owners should be working now to make sure their page is relevant.”
The more followers or “like’s” a page has, the more likely people will interact with the page and the page will be considered relevant. The search engine differs from Google and Bing because it brings up personal results. That means two people can search for the same information and be given much different results.
The results pulled up for each person will depend on the activity of that person’s friends. The more people you have associated with your Facebook page, the bigger the chance someone will be connected to you and you will show up in the search results. This really changes the game when it comes to brainstorming how to market on Facebook.
Small business marketing is ever changing and Facebook Graph has reached out another hand of opportunity to local businesses. The question remains as to whether or not small business will understand how to take advantage of this new marketing opportunity or sit idle in the headlights.
3 Steps to Get Ready for Facebook Graph is available on Kindle for $2.99 and is part of the series Small Buiness Mareting Guide,