(Newswire.net — October 26, 2020) Victoria Point, QLD —
There is no doubt that 2020 will go down as one of the most dramatic business years in history! For some 2021 will be just as bad (maybe worse).
Brisbane Business Coach and Mentor, James McNamara sees opportunity. He believes that there will be an opportunity for those who have survived so far, to pick up the unfulfilled demand left behind by those who have already gone to the wall. https://jamesmcnamara.com.au/services/business-coaching/
As a business consultant, James McNamara expects that demand will be lower as economies pull back the curtain and step out of lockdown. He also can see that in most industries competition will be lower. “It’s the ugly truth that many businesses have already gone to the wall. If you have managed to stay in business, then you can also expect less local competition in your area. There simply aren’t as many businesses left”, says Mr McNamara.
Those businesses that sell B2B (business to business) may also find that some of their clients have also gone out of business. This revenue will need to be replaced. The best way to do it is to pick up new customers who, themselves are now without a supplier due to COVID, says Business Consultant James McNamara.
“The challenge with securing new clients is gaining loyalty. When clients set out to find a new supplier, they tend to try a few out. The businesses who have the best nurturing and relationship building systems in place will win the majority of the new clients who have been displaced by COVID”, James advises.
“It would be a mistake for business owners to focus solely on new business advertising programs. A balanced approach is needed so that once a client is secured for the first sale, they enter a solid relationship building and nurturing program that secures the next sale and the next and the next”, says Mr McNamara.
“In fact, marketing automation is now a must-have in the new socially distant world of business. The days of just dropping in for a coffee with your regular clients are gone and may never return. You can expect that your clients are going to be busy and stressed getting their own businesses and life back together. Short, beneficial, and positive marketing messages that are automated and delivered to your contacts and clients via multiple channels is one way of rising above the competition who are just a desperate as you are to win clients’ favour. You have to stand out!” Mr McNamara concludes.
About James McNamara
James McNamara is an experience business coach, sales trainer and leadership development expert. He is an extraordinary educator who has the rare ability to excel in group presentations, webinars and one-to-one coaching.
James McNamara
4 Turnberry DriveVictoria Point, QLD 4165
Australia
0408762584
james@jamesmcnamara.com.au
https://jamesmcnamara.com.au