Christopher Martorella on Atlanta Tower Developments

(Newswire.net — March 30, 2017) Atlanta, Georgia — Business is booming for real estate developer and investor, Christopher Martorella. The urban property development expert was recently part of a panel discussion on office tower development projects in the Atlanta metro region of Georgia. The panel, held at the W Hotel Midtown as part of the Atlanta 2016 Forecast meeting, was also staffed by several other notable developers. Among many topics, Chris and the other panelists discussed the Avalon office project, a 210,000 square foot development planned on behalf of Microsoft for its Atlanta area campus. “Microsoft originally specified 50,000 square feet of office environment,” says Chris. “The company had outgrown its Sanctuary Park campus and needed a much larger office development.” To learn more about the details of the office park plan, visit https://www.bisnow.com/atlanta/news/mixed-use/microsoft-zeroing-in-on-avalon-54741. 

 

The Atlanta metro area has seen several major office park developments over the past decade. In recent years, a resurgence of projects was experienced, especially as existing developments were in short supply. Rising rental costs make it financially logical to develop new office towers and parks on spec; savvy real estate investors and developers understood that if properties were developed, new tenants would fill the spaces quickly. This was proven by the development of Riverwood 200, a 300,000 square foot office tower in the Cumberland Galleria area built on spec and already near capacity in terms of lease tenants. Another property that was built on spec was the Three Alliance Center in Atlanta’s trendy Buckhead neighborhood. Developers thought of this project as a gamble, but that gamble paid off handsomely. “Property developers in Atlanta are best served by identifying specific urban locations for their projects,” says Chris. “By targeting desirable locations and planning specific buildings, the investment capital needed to begin construction will be available.” 

Christopher Martorella was directly involved in a recent multi-use development project that will encompass over 10 million square feet when finally completed. As President of real estate development firm Integral Group, Chris and his company are redeveloping the former General Motors plant in Doraville, Georgia. Known as the Assembly Project, the development will include residential, office, and retail spaces in addition to a film-production studio. The ambitious project’s first phase, called The Yards, is almost ready for launch in the first part of 2017. Chris has made a name for himself with his expertise on urban infill and densified suburban real estate development over his lengthy career. For more information on Chris, visit https://www.crunchbase.com/person/christopher-martorella.