Mr Craig Collins said this when interviewed by Metro Cities Media, “Staying ahead of trends is essential for hotels to remain competitive in an increasingly diverse and evolving marketplace.
In an exclusive interview with Metro Cities Media, Hotel Marketplace confirmed the five trends to watch in in the global hotel industry.
Hotel Marketplace is an online platform aiming to unite the hotel owner and investment community by providing hard to find information when evaluating hotel related matters.
Mr Craig Collins said this when interviewed by Metro Cities Media, “Staying ahead of trends is essential for hotels to remain competitive in an increasingly diverse and evolving marketplace. The hotel industry is currently witnessing several notable trends that prioritize community, sustainability, technology integration, alternative accommodations, and well-being.”
The first trend is the emergence of Community Experiences. Building a strong community is vital for hotels, particularly lifestyle hotels, as it fosters a sense of belonging and connection among guests. These hotels go beyond providing a place to stay and aim to curate a unique experience for their visitors. By creating a welcoming and inclusive environment, they encourage guests to interact, share stories, and form lasting relationships. A vibrant community enhances the overall guest experience, leading to positive word-of-mouth, repeat visits, and increased loyalty. It also provides valuable feedback and insights for hotel management to continuously improve their offerings. Ultimately, a thriving community sets lifestyle hotels apart, creating a memorable and enriching stay for guests.
Sustainability has also become a crucial focus in the hotel industry. With growing environmental awareness, hotels are implementing eco-friendly practices and initiatives to reduce their carbon footprint. From energy-efficient buildings and renewable energy sources to waste management and water conservation programs, sustainability is now a key differentiator for hotels aiming to attract eco-conscious travellers.
The third trend is how Technology continues to revolutionize the hotel experience. Mobile apps and digital platforms are transforming check-in processes, allowing guests to bypass front desks and access their rooms using smartphones. Smart room technology, including voice-controlled assistants and IoT devices, offer enhanced comfort and convenience. Moreover, artificial intelligence is being used to improve guest service, with chatbots and virtual assistants providing instant support and information.
Another trend Hotel Marketplace has observed is the rise of alternative accommodation types. Platforms like Airbnb have disrupted the traditional hotel model, leading to an increased demand for unique, home-style accommodation. In response, hotels are diversifying their offerings, introducing boutique properties, serviced apartments, and themed accommodation to cater to the changing preferences of travellers.
Lastly, wellness and well-being have gained significant importance. Travellers are seeking hotels that prioritize fitness facilities, spa services, healthy dining options, and wellness programs. Hotels are incorporating fitness centres, yoga studios, meditation spaces, and healthy menus to meet this demand, focusing on holistic experiences that promote relaxation, rejuvenation, and healthy living.
Craig Collins recently interviewed Gaurav Bhushan, Co-CEO of Ennismore, about industry trends and the strategy behind the Ennismore lifestyle brand’s success.
This interview can be viewed here: https://hotelmarketplace.co/inside-story-interviews/
About Hotel Marketplace
Hotel Marketplace is an online platform aiming to unite the hotel owner and investment community by providing hard to find information when evaluating hotel related matters.
Hotel Marketplace features Hotel brokers’ profiles and track records, new hotel openings around the world, interviews with key players in the hotel industry as well as hotel market research reports and related investment news.
Hotel Marketplace helps hotel investors find their next deal fast. There’s no longer a need to search multiple websites, saving time and hassle. Plus, unlike many other commercial real estate websites, the platform specialises exclusively in hotels, with data on valuable historical sales for industry participants to use.
By listing properties on Hotel Marketplace, Hotel brokers generate additional reach for each listing as their assets are exposed to hotel investors 24/7 across the web. The platform also showcases agency and broker track records, helping hotel owners and investors find the right hotel broker to use on their next hotel sale.
Hotel Marketplace also helps hotel operators gain exposure amongst owners and investors, by sharing Operator Openings, News and Announcements with the platform’s growing global hotel investment community.
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