(Newswire.net — July 2, 2014) Vancouver, BC — MarketingHospital.com announced today that its client, WeddingBusinessWebsites.com (the Client), has acquired new clients through implementing a lead generation strategy that included direct response copywriting and split testing provided by the marketing consultancy. The strategy’s opt-in conversion rate had an average of 24.61%.
The founder of Wedding Business Websites, Brenda Cadman, personally selected Marketing Hospital to develop direct marketing copy for the company’s landing page and related emails. The Client’s goal was to leverage the Outsmart-Your-Market report they had researched and compiled in order to encourage new leads to learn about and connect with the Client. Cadman said, “I was frustrated because I knew I’d have some fabulous content to share but needed support in terms of presenting it as effectively as possible.”
“When Cadman explained her marketing ideas and objectives to me during our diagnostic process, I recommended she use a split test,” said Marketing Hospital’s Chief of Staff, Grant Pasay. “That way she could accurately know which copy was yielding the highest conversions for her target market.”
Pasay explained that the split test provided quantifiably measured results that indicated how well the Wedding Business Websites marketing asset was performing. The test’s results revealed 22.31% and 26.67% conversion rates respectively for the two versions of copy tested, with an overall average conversion rate of 24.61%. Pasay also pointed out that having accurate numbers of this nature makes it possible for the Client to progressively improve their asset by conducting ongoing split tests that experiment with new marketing copy wording.
“I thought [the landing page] was incredibly well written and extremely persuasive copy, and that it would be highly effective at compelling industry professionals to download the report,” said Cadman. “I’ve already seen new business from it, so I am delighted. And I am confident it will continue to serve as an effective lead generation tool.”
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Marketing Hospital wrote the landing page, thank you page, and confirmation emails content for the lead generation system, and set up and ran all the split tests.
“[Grant] was just an absolute pleasure to work,” said Cadman. “He made the process very easy, enjoyable and I have new clients to show for it, so what more can I say. Happy, happy client.”
To help business owners and entrepreneurs interested in leveraging direct response assets, Marketing Hospital offers a free report outlining a frequently overlooked marketing strategy designed to increase average customer transaction sizes.
You can access the free marketing strategy report here
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About Marketing Hospital
MarketingHospital.com is a Vancouver-based direct response marketing strategy, development and tracking consultancy that helps business owners and entrepreneurs be happier by making sure they have healthy direct response marketing systems in place to support healthier leads, sales, referrals and revenues. http://MarketingHospital.com