(Newswire.net — May 15, 2013) Spokane, WA — A controversial argument between “Mary Kay InTouch” distributor Barbara Tipten and her friend Marina Ingasath occurred Wednesday morning May 15, 2013.
Marina attempted to convince Barbara that women want the opportunity to look at a large selection of products, to use samples, and take in the experience of shopping while they do it.
Marina has worked in the Cosmetics Department at Macy’s for three years. “Everyone likes to look, everyone loves to buy, but no one wants to be sold. It’s the customer who always makes the decision to buy after going through the process of selection.” Marina can’t wrap her head around the idea of being a cosmetic sales representative. She thinks the last thing women want to do is be pitched a product.
Barbara on the other hand has a completely different perspective. Barbara doesn’t see herself as a “salesperson” like someone you’d meet at a car dealership. Barbara knows that her success is relationship based. If she can make an elderly woman feel younger and more energized she knows she has a lifelong client. “Even if someone doesn’t decide to be a “Mary Kay InTouch” consultant I know they will refer me clients as long as I maintain rapport.”
Depending on the perspective a person has, Marina and Barbara both hold valid arguments about “Mary Kay InTouch” consultants. On one hand, someone might want to make a quick buck and just hawk some overpriced product to a few customers. That is the type of “hard sale” marketing that tends to keep people away from Mary Kay.
On the other hand, when “Mary Kay InTouch” reps take on the role of a consultant, they are positioning themselves as an expert for helping women feel the priceless title of beautiful. A consultant might recommend a particular look for a family event, another for a dinner party, and still another for a wedding. A good Mary Kay consultant does more for people than they can put into words.
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Devon Mahdi
Marketing Consultant & Coach
http://www.WorldWideSponsoring.com/intouch