(Newswire.net — May 17, 2013) — WEST PALM BEACH, Florida The Braman Motorcars App is the first-ever mobile software known to directly integrate with an ADP Dealership Management System (DMS).
Developed by Folsom, California-based Fidelis Marketing, and select other specialists, the app provides Braman Motorcars customers with one-of-a-kind luxury automotive convenience, features and benefits.
“I’m extremely proud of achieving this milestone in the timeframe we did,” said Vince Cerone, COO & General Manager of Braman Motorcars. “This was a monumental undertaking that began more than one year before the app was released, with the goal of providing a never-before-seen luxury automotive experience enhancement.”
“We pride ourselves on being the first to deliver services and experiences that are not found anywhere else, and I’m convinced our all-new app builds on that rich history,” he continued.
Released to both iPhone and Android users during the last week of March, the app rapidly garnered adoption and use thanks to the unique mobile interaction and convenience it promises Braman’s loyal clientele.
Braman’s smartphone app offers automatic service scheduling and vehicle service status updates, VIP special offers, an Employee Directory, instant access to Owner’s Manuals and Roadside Assistance, and secure mobile invoice payment — among other functionality.
Jeff Garcia, President of Fidelis Marketing believes “It’s been a great experience to be a part of such a revolutionary project with an outstanding dealership like Braman Motorcars. Not only will this app and its’ ADP Integration change the way dealers do business, it will entirely change the definition of customer satisfaction from an instant convenience standpoint.” He added, “Fidelis Marketing works and speaks with thousands of dealers. Nobody else has, or is doing, anything this advanced. Unless a dealer’s app enhances customer value by serving the right offering, at the right time, for the right customer and vehicle, then there isn’t a true benefit.”
“This app exemplifies why Braman is so far ahead. They get “it”, and more importantly, they understand where “it” is going,” Mr. Garcia concluded.
While Braman is pleased with the app’s 1,000+ first-month downloads, it’s now focused on achieving new milestones. But first, Mr. Cerone wishes to acknowledge Fidelis’ contribution in making the initial download results possible.
“It was a pleasure working with Fidelis to bring this app from idea to reality, and I want to thank them for their dedication throughout development of this first version of the app. Braman Motorcars looks forward to continuing to write the future of automotive mobile technology in partnership with Fidelis Marketing.”
With numerous improvements already in development and releasing soon, Braman Motorcars’ smartphone app is poised to reach new heights of user adoption thanks to the even greater convenience and usefulness it promises to deliver users throughout 2013 and beyond.
Mr. Cerone concluded that “We view 1,000 downloads as only the starting point. We have no ‘stopping point’ when it comes to providing large numbers of our customers with the convenient mobility they expect from a leading, modern consumer-focused business like Braman Motorcars.”