(Newswire.net — July 21, 2020) — Performance Marketing has launched a new marketing guide to help businesses build new business and renew old business as the business community returns to normalcy. The pandemic has hit many industries hard, but with the right approach it’s possible to enjoy success moving forward.
New Jersey-based digital marketing agency, Performance Marketing, has launched a new guide following the effects of the pandemic. The virus has had a major impact across sectors and has left numerous companies worried about their path forward. The newly launched guide offers practical advice to help them cope.
More information can be found at: https://callpm.com/marketing-after-covid-19
The newly launched guide explains that since March 2020, there have been numerous firsts across the country. This includes stay-at-home orders, record-high unemployment, low gasoline prices, and toilet paper hoarding.
As the country emerges from lock-down and faces the new challenges of working in the current climate, there are a number of strategies for professionals to consider. The newly launched guide offers actionable tips for businesses looking to maximize their success in the current landscape.
The guide explains that the first step should be to contact current clients and strengthen these bonds. It’s important to contact each client individually to assure them that they are still the focus.
From there it is advised to build a marketing plan. For those businesses that already had a plan in place, now is a good time to rewrite it to reflect the realty of the current work environment. This should include a clear understanding of goals and how to achieve them with the available resources.
Other elements covered in the new guide include making impressions through engaging potential clients on an emotional level, listening to the community, and becoming a thought leader.
The new guide is written by Glenn Davila, an award-winning marketing professional with 25+ years of experience across sectors. It’s designed to help businesses thrive in this confusing and difficult time.
Performance Marketing offers a wide range of marketing services, strategic planning and consultations, and creative advertising service. Their solutions extend to media planning and buying, custom signage, digital marketing, PR work and more.
Full details of their new guide can be found on the URL above.