(Newswire.net — October 25, 2013) Albert Park, Victoria —
Local Melbourne SEO Expert Wade Cockfield said now is the time local retailers open their mindset about online shopping or face the threat of being left behind”.
“It’s quite obvious that online shopping is here to stay,” said Mr Cockfield.
“The new generation is buying online – they are saving money and buying it in the comfort of their home,” he said.
“But there will always be a space for real shopfronts.”
“It’s all about having the right strategy and the right product.”
“Online costs are so much less then traditional rent and you can also reach so many more people.”
Mr Cockfield recommended that retailers start by surveying their shoppers if they would be interested in buying online.
“At the cash register talk to your customers – get the right information to make an informed decision,” he said.
Mr Cockfield recommends asking the following survey questions to ascertain if creating an online store is a good move:
- • Are you a regular customer of this store?
- • Would you be interested of buying our products online?
- • How often do you purchase products online?
- • What websites do you buy from?
- • Would you be interested in joining our mailing list?
“They can easily get this information if they combine it with a free gift voucher in exchange for doing the survey.”
“These days consumers want convenience and they want to be part of something meaningful to them.”
“If your retail business offers something unique and if you market that correctly, you can really have a highly successful online store which isn’t limited by trading hours.”
“Moreover a good online store will help your business presence when people search locally on thier mobile phone so it really helps with the businesses SEO”
Mr Cockfield runs Wicked Web Design in Melbourne and Perth and specialises in Web Design, ecommerce and SEO (search engine optimisation).
Businesses interested in improving their online presence can find out more by going to www.wickedwebdesign.com.au