(Newswire.net — August 11, 2020) — WodBottom, a leading fitness start-up, has launched a range of shorts that promote body confidence while preventing sweat marks, wedgies, and roll-ups, whether people lift weights or CrossFit.
A specialist athletic wear start-up based in Verona, WI, has launched a new range of women’s fitness shorts for CrossFit, Weightlifting, and Yoga. WodBottom has recently closed its first round of private funding, which has enabled it to grow and reach more customers.
Find out more at http://wodbottom.com
The newly launched fitness shorts are designed to help women feel good when they are wearing gym or workout clothes. The vibrant and unique designs of the shorts are reflective of the fact many within the sporting and fitness community want to express themselves and their personalities through the clothing they wear.
Body positivity, confidence, and acceptance are what drive the brand to continually create new and interesting designs. While the team behind WodBottom did not expect to be focusing on shorts, the demand from customers for tight, body-forming shorts has driven sales and the company forward.
Designs currently available via the website include ‘kiss my hass’, which features weightlifting avocados, the ‘unirex’ which is a combination of a unicorn and a T-Rex working out surrounded by bright stars, and the ‘daisy glutes 3.25’ that are currently available for pre-order.
The latter are made of a combination of polyester and spandex, meaning the fabric is moisture-wicking and non-sweat-darkening, so people can workout without worrying about sweat patches. They also reduce the chance of wedgies, roll-ups, and other inconvenient occurrences that can happen when wearing ordinary shorts.
In addition to helping women feel stronger and happier in their bodies, the company works with the Domestic Abuse Intervention Services (DAIS) by donating a proportion of its sales revenue each month. The charity supports men and women to find safety from domestic abuse, whether through an escape plan or accommodation.
A company representative said: “Working out, weightlifting, and doing CrossFit can help people to improve their body confidence. At WodBottom, we have designed shorts specifically to help women feel good about themselves while they are exercising.”
To find out more, interested parties are invited to visit the website provided. Alternatively, read more about the latest round of investment here https://wodbottom.com/blogs/media-and-news/starting-up-verona-based-athletic-wear-startup-wodbottom-wants-women-to-look-and-feel-their-strongest.