(Newswire.net — April 3, 2018) — From grocery shopping to baby furniture, consumers are constantly on the lookout for great deals. On the other side of the spectrum, businesses are seemingly always in need of new ways to bring customers into their stores.
Though these interests often coincide, outdated marketing practices have made it difficult for companies and customers to find the right balance in achieving their goals.
But things are quickly changing thanks to the introduction of a new app called Wolfie.
By creating a win-win situation for both customers and merchants, Wolfie seeks to surpass the current limitations of Groupon and Google to become the ultimate go-to resource whenever someone is looking for a deal.
The Wolfie Solution
“The premise behind Wolfie is very simple,” explains Mike Kogan, the company’s marketing director. “Let’s say a customer wants to get some froyo as an afternoon snack.
They submit their search in Wolfie. Nearby businesses that sell frozen yogurt are immediately notified, and then they have the opportunity to send a custom offer to that individual. The customer then picks the most appealing deal, and the ‘winning’ shop makes an extra sale.”
Wolfie seeks to combine the best attributes of services like Groupon and Google, while simultaneously removing the features that limit their consumer-friendliness.
For example, Wolfie users will never have to scroll through a series of sponsored ads for companies that aren’t even based in their area. In other cases, even when customers are able to find a deal for a relevant local business, the deal itself may not cover the product or service they are looking for.
With Wolfie, local businesses are notified of the customer search and create a custom offer in real time based on what that individual is looking for. A bakery could give one person a deal for a pie or cake, while another would get an offer for cookies — each deal being tailored to the interests of the recipient.
Wolfie seeks to be the ultimate search solution for practically any type of business — even big-ticket items like dental work. A quick search in the app can turn up discounts for local businesses like Dental Beauty, providing valuable savings on services that often take a big bite out of family budgets.
Best of all, because businesses are immediately notified of a search, consumers don’t have to wait long to see quality deals start showing up in their app.
Real-Life Business Wins
Customers making a purchase aren’t the only ones who benefit from Wolfie. Because the app provides businesses with greater control over the deals they provide, the company offering a discount can always be prepared for a temporary uptick in demand.
By comparison, Groupon deals tend to lead to a sudden influx of customers that all too often results in declines in the quality of service. Companies don’t have full control of when customers buy a Groupon or when they attempt to redeem their deal.
This can have lasting repercussions that damage a business in the months and years to come as these poor experiences lead to negative online reviews.
Despite bringing in more customers, Groupon and other similar products often reduce revenue due to hefty overhead fees, an excessive number of individuals only buying the discounted product and other indirect costs. Wolfie addresses all of these issues by cutting out the middlemen and giving companies greater flexibility in their offers.
“We want small businesses to have total control over their customer flow,” Kogan explains. “If a store only wants to give deals during their off hours, they have the ability to do that. Deals should always align with the business’s goals and the customer’s needs.
When a store owner is able to make real time decisions about sending a personalized discount offer to a customer, they’re better positioned to fully control the overall experience when that customer arrives in their shop.”
The Next Big Thing
“Our society is increasingly preferring on-demand experiences,” Kogan says. “Many of us would rather call an Uber than a taxi, or prefer streaming a movie on Netflix instead of going to the theater. Shouldn’t our shopping experiences offer the same level of convenience?”
The convenience and user-friendly nature of Wolfie has already lead to significant growth for the fledgling app, landing it coverage in big-name publications like Forbes and The Next Web.
By creating a win-win situation for local businesses and consumers alike, Wolfie is clearly poised to become a central part of many future shopping experiences across the nation.