(Newswire.net — August 5, 2020) — Is your subscriber base meticulously collected bit by bit? Is the content polished to the state of being “perfect”? Do all the visual elements create a wow effect? All that is left is to press the mailing button in order to launch the next mailing campaign. Wait! Is there a hidden threat in the customer base and is the list of email addresses as healthy as it seems? Before starting a campaign any self-respecting marketer in these matters will rely on real facts and evidence obtained using special verification tools. So you now stop being a fortune teller and make predictions on the coffee grounds. Take advantage of all the knowledge you have about quality email validation and find the best service to be your indispensable assistant in creating profitable email marketing.
If there is any email verification needed, use our guide. Here you will find answers why you need an email verification service and what it does, what you can do to avoid paying for verification services. We also recommend the best cloud service that will take your email campaigns to the next level!
Contact list verification service: what is it for?
This is what happens if you send letters to an unreliable contact base:
- waste your budget (about $18 for one address per year);
- risk getting into the blacklist of mail servers;
- cause irreparable damage to your reputation as a sender;
- create favorable conditions for ESP-blocking.
And this is not the whole list of troubles that lie behind an invalid base. Therefore, the issue to test if email address valid should be your top priority, and the service that can solve it should be your # 1 goal.
Clean mailing lists, fast delivery speeds, and an impeccable sender reputation are all benefits you can enjoy as a newsletter sender by checking subscriber lists.
Checking email addresses means checking for the existence of addresses and being able to send emails to them without sending test emails. This process will help reduce hard and soft bounces, avoid spam traps and improve the overall effectiveness of your email campaign. And perhaps most importantly, knowing how to check whether the email address is existing can help you increase sales and improve your ROI.
What can you do to avoid paying for customer base validation services?
If you don’t want to invest in an email verification service, you can try managing your list yourself. Keep in mind that when you manually process information, you are in one way or another still spending money. And this will result in a significant increase in the amount of time your marketing team has to work with. In addition, by refusing to unleash the potential for solving far more important tasks, you are not investing in further development. But, if you stubbornly stand your ground, here are some guidelines:
- You can scan the list for syntax errors in the domain part by setting the correct reference point. For example, instead of “outlok.com” it should be “outlook.com”. You can also delete duplicate accounts. It is worth noting that it will take a lot of time and effort to implement your plans. It all depends on the amount of information in your database. Please note that this manual method is not reliable as the result is utterly dependent on the human factor.
- You can burden your subscribers with double verification of registration. At first glance, this seems like a great way to make sure your messages are getting where they need to go. But this strategy in the question of how to check whether an email address is valid does not take into account the fact that email addresses, like customer domains, change over time. Therefore, the percentage of error of such a check is quite high.
- You can ignore the need for verification. So your list will constantly grow with new subscribers. But what is the point if the lion’s share of them are at risk? Besides, there is no guarantee that “newbies” are exactly the people who really want to receive your letters.
Well, now let’s get back to the only correct solution in this situation and assume that you decide to use the services of an email validator. What the verification process involves – read on.
Email address verification process
The service providing email data verification services includes 3 main stages:
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Checking the format and syntax of the address. The first step is to check the compliance of the email address with generally accepted standards. It also detects errors in both parts of the address: local (before the @ symbol) and in the domain (after the @ symbol). These can be spaces, additional and indistinguishable characters, @ symbols, etc.
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Domain and server check. Once the syntax and format have been validated, the DNS records are verified for authenticity and activity. At the same time, the authenticity of the MX data record and its ability to receive letters is verified.
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Mailbox confirmation. The last step confirms the existence of the mailbox itself, and also checks if it is full. This check is performed using the SMTP protocol. The validator sends a specific email address with EHLO or HELO messages and records the server response. If the mailbox exists, you can tell if it is valid and active.
But that’s not all when email verification is needed. Premium software offers other tools for deeper verification and work with an existing database or at the stage of registration and subscribers.
Choosing the best software for high-quality check of the contact base
The best option for both beginners and professional marketers is online email validator Proofy.io. With its help, you can increase the deliverability of your campaigns to 98.5%, increase the percentage of targeted conversions by sending emails exclusively to real users interested in your offer. In addition, the cloud platform performs real-time verification, providing up-to-date data. With Proofy, your reputation is in safe hands! And it’s all for ridiculously little money – just $0,006 per 1 verified address. For all new users, the company offers 500 free checks. If you like the service, we recommend using the verification API integration into your own system or website, where the most complete set of functions awaits you.