(Newswire.net — November 6, 2020) — When sitting down to a meal in a restaurant, your eyes are constantly scanning the room to look at all the different art and signage hanging on the walls. When you’re outside walking around, trying to decide on a place to eat, you may pick the restaurant that catches your eye. The way to capture and hold your customers’ attention is through interesting and inviting signage that will stick out and catch their eye. What better way to do this than with a custom neon sign!?
For a brick and mortar business, one of the best investments you can make to promote your brand is by hanging a neon sign. This will be one of the most important parts of your company’s marketing as it will showcase your restaurant, cafe, bar or other food-related business. With their sleek sophistication, neon signs impose a great first impression on your consumers, they will attract customers and subsequently improve profits and they promote brand recognition. Not only do neon signs generate great visibility for your business, they are also incredibly energy efficient with a long-life span and they look good both turned off and on!
If you are considering a neon sign for your business, here are a few things to keep in mind so that you choose the perfect sign for you.
Different Types of Neon Signs
When people think of signs displayed in the storefront window of a restaurant, their mind usually goes to a simple and generally basic “OPEN” sign, or one that features a plain outline of the business’ logo.
The perfect neon sign to promote your business needs to feature more than your average sign. Below are some of the best neon signs found in the food industry known to intrigue customers, encouraging them to walk through your doors and experience all that your business has to offer.
Food Signs
Are you a burger shop, hotdog stand or donut truck? If you specialize in any particular food, light that up and have it turned into a neon sign to hang outside your business! This not only tells your customers instantly what they will get, but it’s also a fun and unique way of using neon signs to showcase your business.
Say it With Words
Nowadays there’s so much versatility when creating a custom neon sign and they are more accessible than ever. You can create a word sign saying whatever you choose, whether that be a “TACOS” sign, or the name of your business in neon lights.
There’s also a lot more differentiation when it comes to “OPEN” signs, with loads of funky designs to choose from. The great thing about “OPEN” neon signs is that they are a fun alternative to a traditional business sign, but they will also let you customers know whether or not you’re open for business!
Quirky Quotes
Restaurant goers love to be entertained while they eat. They especially enjoy and appreciate cleverness. Neon signs that hang inside or outside your store with witty sayings are a great way to elevate your business.
Usually, the signs that provide laughter and a second glance can be deemed Insta-worthy, as a customer may snap a photo of that sign and upload it to their social media. Have them tag and share your business and this will provide a lot of free publicity for your café, restaurant or bar!
Image by Custom Neon Australia
Pop Culture References
There are many stores within the service industry that cater most toward the younger generation, often in the millennial era. This is a great opportunity for restaurants, bars and cafés to use famous quotes or movie references to entertain their customers!
Many food or beverage-goers enjoy the ability to relate. By hanging neon signs with quotes that are from their favorite movies, television shows, songs or books, they feel as if they’re connecting with your establishment and those who work there.
Image by Custom Neon USA
Neon Arrow Signs
Sometimes something as simple as an arrow can point your customers in the right direction. By utilizing neon signs to light up the way for your customers, this can be a fun and creative way to show them where your business is located.
This comes in handy especially if your bar is located in an area that may not be easy to find. Areas like this may include alleyways, downstairs or upstairs, or around the corner next to other shops. Your neon arrow sign could be the differentiating factor between other businesses you’re competing with.
Photo by Nick Fewings on Unsplash
Choosing the Best Sign for Your Business
When picking a neon sign that is right for you, you’ll want to consider different factors such as color, the size of your establishment and what the aesthetic of your restaurant is. If it’s more of a laid back vibe, you may want to choose a visually appealing artistic sign.
If you’re going for a fun and easygoing vibe, a quirky sign might be the way to go. No matter what you pick, make sure you find a sign that accurately represents your business. Choose a sign that grabs the attention of your valued customers.