Houston, TX (February 10, 2010) (NEWSWIRE) Newswire.net, Inc., a subsidiary of Extensions, Inc (OTC:EXTI– News) (www.ext.com), a technology company focusing on converting social media content into keyword Search Engine Optimized (SEO) traffic, has filed a provisional patent intended to change the way Public Relations Firms work. Titled “Method for Measuring and Pegging Compensation to the Performance of a Public Relations Campaign,” this new process quantifies the benefit of a public relations campaign.
“Newswire’s increasing union of independent content producers and strategy of converting the content they produce into search engine optimized keyword traffic is an industry game changer. Now combine that with our patent pending performance based approach, and we see ourselves becoming the gateway for other public relations companies who want to embrace our technology and ability of capturing business” Stated Erin Saxton CEO of Newswire.
Up until now, evaluating the benefits of a PR firm has been a very subjective task. Businesses or individuals have had to ask themselves, “How many new people know about my product or service? How well do people understand its benefits or value? And how much of that is due to the work of my public relations agency? Furthermore, how much is the work they have done worth to me and my company?” With Newswire’s patent-pending process, all of this guesswork is eliminated in favor of a quantifiable measure of a public relation agency’s value.
The basic idea is quite elegant. When a client enters into an agreement with Newswire, they establish the current reach, exposure and impact of the client’s product, service or idea in quantifiable terms. Regular reports on the changes to these baseline measures will serve as quantifiable proof of the success of Newswire’s campaign. The client and Newswire decide in advance where attention is to be concentrated, what and how many deliverables are to be expected, and how much the firm will be paid based on the measurable impact of the agreed-upon deliverables. The intricate details of the process are outlined in the patent application submitted by Newswire staff.
Newswire believes that this process will change the face of public relations work. From a client’s perspective, it will remove much of the uncertainty involved in hiring a public relations firm. If evaluating the results of a firm’s work remains too subjective, it is difficult to determine if the results and deliverables are worth the money. Did the agency really deliver what they promised? Could another firm have done a better job for less? With this new process, it will be possible to quantify the impact of a publicity campaign. With that information clients can have the confidence of knowing that their money was well-spent.
But the process is just as beneficial to a public relations firm such as Newswire. Instead of their revenue being tied to qualitative, “it feels like you worked hard” measures on the part of clients, PR firms know up front how much they’ll be paid, and why. They have an agreement with the client outlining exactly how much they will be paid, for what deliverables, based on pre-determined, specific, evidence-based outcomes.
The impact of such a process, of course, could be felt far beyond public relations. Other industries whose work right now is only evaluated qualitatively could make use of this process to make their revenue models more stable and more transparent.
This patent is just one way in which Newswire.net, Inc. is developing a whole new approach to public relations and media campaigning. With the introduction of a new article writing service to provide search engine optimized stories, a “journalist for hire” service for reporting of events, the acquisition of renowned public relations firm The Idea Network, Inc., and a new CEO in television producer and media magnate Erin Saxton, Newswire is now poised to become not only the first social network news agency of independent journalists, but a public relations agency that is built around performance based compensation.
Extensions, Inc. creates revenue generating opportunities for our clients and portfolio companies by leveraging our technology to convert social network activity into search engine optimized (SEO) keyword traffic. To learn more about how we can help your company please visit www.EXT.com
Newswire is a full service media and public relations agency leveraging a social network of independent journalists. Newswire creates customized performance based campaigns which allows clients a multi prong approach to generating global traffic. To learn more about Newswire and how we can help your company please visit newswire.net.
Contact
Newswire.net, Inc.
Joe Noel
jnoel@ext.com
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