When a term is entered into the search engines, the results often seem arbitrary, random, or just don’t match what you are looking for. SEO Press Releases are the way to get your website into that top ranking, and listed on the first page of the search engines.
Using keywords like “Press Release” in the title of the release is a good start, but a catchy headline is also important to get the readers to click on the SEO article. Once a person goes to the website, their interest is gained.
Another thing to pay attention to is the summary of the press release. Generally this is the part that is displayed under the title when a search engine displays the results. Here there should be variations of the SEO keyword(s) you want to use.
The body of your press release should be keyword rich, using as many variations of the term(s) as possible, and yet still be reader friendly. A lot of websites just stuff their keywords and phrases into the content without paying much attention to the readability of the document. Many search engines are looking for this tactic now and in the future will not include this type of content in the results.
Keyword selection is important. Along with the long tail keywords, this is what a search engine uses to index a website for searches. Using the keywords that describe your business will not only increase the rankings of your website in the search engines, but will also drive more relevant traffic to your site.
Search engine optimization, (SEO) and Search Engine Marketing (SEM) is growing at an alarming rate, predicted to be a $13 billion dollar industry in 2010. Combine this with the introduction of new SEO technologies including social media, blogs, and user generated distribution it is critical that you business looks at the resources that Newswire can bring.
Newswire is a union of independent journalist producing relevant SEO friendly content and press releases for our clients. To learn more please feel free to contact Chris Ryan, at https://newswire.net/newsroom/index.php/author/ryanchris/