Why do I need Reverse Search Engine Optimization?
Reverse search engine optimization (SEO) is a strategy to help you regain search page priority when your company or product is the victim of adverse publicity that rises to the top of the popular search engines. This can obviously do serious damage to your image and affect your bottom line sales. Newswire can help you re-structure your website to regain priority and keep harmful references off the first page of search engines.
Usually you are not aware that you have negative publicity hitting the search engines until you run a routine search engine results page (SERP) check to list all the webpages that contain your keyword queries. Much to your horror, you discover a link to a defamatory article or review of your business. And what is worse, it ranks higher than the information you have on the internet, and the good reviews of your business are being pushed even further to the bottom and off the first page completely.
Don’t worry, you are not the first e-commerce business person who has had this kind of shock, and you won’t be the last. But you must take steps at once to correct the situation, and that is why Newswire has developed methods to regain your ranking and restore your search engine reputation.
How does Reverse SEO work?
To begin, Newswire determines all the sites on the web that contain the negative content. It can be frustrating because many such articles are filed anonymously, but there are tools to gain more information about their sites. Once we have the source(s), we can apply analytic data to determine what kind of ranking the offensive source(s) has achieved. The ranking status will help us determine how to knock them off the first page.
Once all the source information has been analyzed and all the keywords, rankings and links are determined, Newswire restructures your web content with fresh, high quality content that is relevant and packed with redesigned keywords to push your pages back up to the top of the search engine pages. New promotional strategies are encouraged to generate press releases and new blogs to help fill up the first page with positive references. Creating a ‘buzz’ about your company becomes a vital strategy for reclaiming your search engine dominance.
How can Reverse SEO help me keep my ranking?
Newswire has found that these types of situations can often be avoided in the first place if you institute a policy of refreshing the content on your website constantly. It can be that famous ‘ounce of prevention’ that can save you the shock of finding that the Google page ranking you worked so hard to set up has been compromised by disparaging articles or more aggressive competition. Newswire can help you maintain your SEO efficiency because we have not only developed and enhanced the standard ‘tricks of the trade,’ but our experts keep informed on all of latest trends and implement cutting edge on-line sales strategies.