Reputation Management Is It Worth The Effort?

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( – December 27, 2012)

Reputation Management-Why Worry About My Online Reputation?

  • 92% have more confidence in information found online than from a salesclerk or other source (Wall Street Journal, Jan 2009)
  • 90% of online consumers trust recommendations from people they know; 70% trust unknown users, 27% trust experts, 14% trust advertising, 8% trust celebrities (Econsultancy, July 2009, Erik Qualman, Socialnomics)
  • 70% consult reviews or ratings before purchasing (BusinessWeek, Oct. 2008)
  • 61% of people rely on user reviews for product information or research before a buying decision is made. (Razorfish, 2008)
  • 51% of consumers use the Internet even before making a purchase in shops (Verdict Research, May 2009)

As you can see from the above information, your customers are researching, reading, learning and reviewing you right now.

How Am I Able To Track What Is Said Online About My Business?

Now, thanks to a patented software, Reputation Strategy provides businesses with the ability to find the negative reviews online by merely entering your business phone number.

You can try this amazing free software at:

How Does It Work?

Once you enter your businesses phone number, the software goes out and scours the internet for directory review sites to gather reviews on your business and displays the negative reviews.  Some of the sites it searches are Google+ Local, Yelp, Yahoo, CitySearch, Insiderpages and Superpages.

What Strategies Can I Take To Manage My Reputation?

The short answer is for you, your employees and business be the best you can be by providing good service or products that your clients or customers will love.

Of course the best starting point is to find out what and where your clients or customers are saying about your business by using the reputation report.

One way to help increase positive reviews is to make it simple for new clients or customers to sing your praises. Ensuring that your businesses website or online store has the capability to submit reviews is essential.

An ingenious way to control your reviews is to have all reviews gathered in a central location and then posted to the online review site.  This particular strategy is further outlined on this 30 minute training video from

About is a company that helps businesses control their online reputation.  Once a system is put in place, we help the business implement marketing strategies that will increase business from their website.


Mick Unick

Reputation Strategy

4009 6th Ave Ste #30

Kearney , NE , 68845


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