FOR IMMEDIATE RELEASE:
(Newswire.net via Emailwire.com, January 14, 2013) San Diego, CA J. Bergman Consulting has written an E Book with small business marketing ideas that shows small business owners why their small business marketing strategy may not be providing the results they’re hoping for.
The book was written as an overview to show business owners that marketing involves a lot more than trying to get on the first page of Google with SEO tactics. Being on the first page is fine, but it’s only one leg of a 3 legged marketing stool.
Start by identifying what sets you apart from your competition. Why should I do business with you instead of your competition?
- Marketing Leg 1: Your current and past customers are your best source of new business. Don’t overlook ways to get people to continue to do business with you or come back again if you haven’t seen them for a while.
- Marketing Leg 2: Pay very close attention to your online reputation. A bad reputation online can destroy all the work you’ve done to get on the first page of Google or anywhere else on the internet. Encourage your customers to write reviews for you. If you maintain an excellent reputation with your customers it’s easy to get referrals from them and online reviews are almost as good as a personal referral. People today do their homework before doing business with anyone and reviews are an important source of research.
- Marketing Leg 3: If you’ve done a good job with the first two legs it’s now time to look to the internet. Your website is only one part of the opportunity you have for marketing your small business on the internet. A well-built and fully optimized website can be important, but there’s also video, social media, press releases, business listings and classified advertising online with sites like Craig’s list, etc. Having your website on the first page of Google is great, but being found all over the internet is even better.
All of these areas are touched on in “Why Most Small Business Marketing Systems Fail” by John Bergman. This 12 page E Book is FREE and can be downloaded here:http://bit.ly/10BWqxZ Use this simple book as a primer to get you thinking outside the box for your small business marketing ideas for 2013. If you’d like to learn more and get a FREE marketing analysis, go to http://www.businesscoachsandiego.com
J. Bergman Consulting
113 West G. St., Suite 301
San Diego, CA 92101
619-993-1771