(Newswire.net via Emailnewswire.com — March 16, 2013) Reno, NV — “People are self-centered,” explains marketing expert Dr. Joe Vitale. “That’s reality. They walk around in their own trance.”
People are naturally selfish and are only concerned about what is going on in their own lives. To have effective small business success, you need to tailor your small business strategy to join the ‘conversation’ your customer is already having in his own mind and meet him where his personal interests are.
Your first step is to understand that the mind of your customer is not focused on you. “That mind is absorbed with it’s own concerns.” says Vitale. To connect with the mind of your customers, you need to see your local marketing strategies from your customer’s point of view. You must be able to merge with your customer at an emotional and mental level with your marketing strategies.
According to Joe Vitale, the more you can meet your customer on the mental level where she is already preoccupied, the more you can use that activity and direct her towrds buying from you. Begin with your customer’s own momentum, but then redirect it in the direction you want it to go. Shift your local marketing plan to match where your customer’s mind is engaged now.
How do you discover your customer’s viewpoint? Where is she already active and moving? Look no further than the smart phone sitting in your customer’s hand. More and more people are absorbed with using their mobile phones. A Google study discovered that more than 50% of mobile searches are local searches. By the end of this year, there will be more people going online using their mobile devices than there are using their PCs.
Mobile users are ready to buy. 70% – 90% of local searches done on a mobile device convert to a sale the same day.
Customers say they are more likely to buy from a local business that has a good looking mobile website than from a business that doesn’t. This simple solution alone can help your local business increase your sales and make more profit this year.
Discover how you can effectively increase your own small business success with truthful mobile marketing solutions. Read more here.
About our featured expert: Dr. Joe Vitale is the president of Hypnotic Marketing, Inc., a high-end marketing and consulting firm located in the heart of Texas. From his company website www.mrfire.com: “Dr. Vitale has spent more than thirty years independently working with corporations such as The American Red Cross, and PBS Television—as well as helping a long list of ordinary individuals to become multi-millionaires online and offline.” His books and articles are widely read and he has become known and respected for his marketing acumen.