(Newswire.net — 25, March, 2013) London, UK —
It was reported by Duncan Jennings one of the founders of online vouchercodes.co.uk that a massive 76% of us have never used our mobile device to make a purchase, with 44% raising security as the main reason for not doing so today. The biggest question remaining for the ailing high street, is will they use this to their advantage and start investing in Mobile Commerce or will they be slow to react and allow the online retailers to steal an even bigger slice of the market?
Some key facts:
In 2012 Mobile commerce transaction value is set to surpass $171.5 Billion worldwide according to Gartner, Inc. Overall in the UK Mobile web usage is up 202% in 2012, and that is a trend that is expected to rise, with Mobile ad spending expected to reach 7.4 billion in 2017 (Juniper Research)
http://www.gartner.com/newsroom/id/2028315
One UK online dog food company is predicting some key changes in 2013.
Michele Mennell – Director of online retailer www.allpetfoods.co.uk explains some reasons why ignoring mobile commerce could be disastrous for any business online or in the high street. “In the past technology has given the online seller the edge, however Smartphones used for mobile commerce could create a significant advantage for the high street retailers and the way they attract new customers in store. The challenge for online and the high street retailers will be to develop a mobile experience that offers real benefits to the customer”.
Michele continued by saying, “5 years ago the exact same concerns were voiced by customers nervous about making purchases using desktop computers, however the online market still exploded and that is were mobile commerce on Smartphones is heading. The main difference back then is that we had to educate the audience this time around we do not have to teach our customers they are already buying online”.
The Pet supplies market in the UK is currently balanced between the specialist pet retailers and the Online stores, who will dominate in a true mobile arena is more difficult to predict, however we believe it will be down to the individual organisations to respond to protect their market share.
In conclusion:
Today’s consumer wants information on the go and Mobiles are a habit and much more convenient than a desktop, just try and leave your mobile at home whilst you go to the shops and see how you start to sweat at this nightmare thought!
Articles of interest:
https://newswire.net/newsroom/financial/70256-online_dog_food_the_answer_to_dog_obesity_in_the_uk.html
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