(Newswire.net – – April 7, 2013) London, England — Mailbox app aims to overcome common limitations with its responsive mail format and font size to any screen size. It also has a ‘snooze’ function that allows you to swipe a reminder to read an email at a more convenient time.
Startling figures show
- 79% of people use their smartphone for reading email, a higher percentage than those who use it to actually make phone calls. Adobe (2013)
- About 40% of email is now opened on a mobile device. More email is read by Mobile device than by desktop or via webmail. Litmus –Email Analytics (Jan 2013)
These statistics alone should wake companies out of their coma.
Consumers often say that they find it difficult to read their emails on mobile phone than desktops and 70% will delete an email if not displayed correctly. Bluehornet (2012)
‘We cannot ignore the impact upon the industry; we must adapt our email campaigns to be compatible investing the necessary software. This is definitely something I have already incorporated into my campaigns and work with my clients on who are reaping the benefit of a higher ROI’ added Michelle Grant, Director and Co-Founder of Growing Businesses Online.
For apps like Mailbox there will be many more that attempt to address the quiet revolution that has been simmering away to mobile app technology. However what is important is how email marketers adapt their current campaigns to ensure money is not being left on the table.
For more information
http://www.facebook.com/GrowingBusinessesOnline.
Growing Businesses Online
12 Hutchings Wharf
Hutchings Street
E14 8JY
London, United Kingdom
Contact: Michelle Grant
Phone: +44 (0)7714205449
Email: michellegrnt@financially-free.org
LinkedIn: http://www.linkedin.com/pub/michelle-grant/25/643/686