(Newswire.net — April 8, 2013) New York, New York — Capital Consulting Group, a specialist in online strategy, helped launch CashForInvoices.com five years ago when it first opened its doors. It was an opportune time to offer cash strapped businesses alternative financing vehicles, because so many companies were being declined for traditional bank loans.
During the launch the marketing objective for the website was to reinforce the financial service provider’s brand image among new and prospective clients. According to CMO Mark Bernard, “Historically, factoring or accounts receivables financing has been a face-to-face, relationship-based business. Our sales leads came through local contacts and personal referral sources. In the past few years more and more prospects are contacting us directly, because they found our website while surfing the Internet. And we believe it’s time to capitalize on this online search trend.”
The goal for Capital Consulting will be to replace a digital brochure with a robust 24/7 marketing machine. The new website will be designed to generate high quality prospects at a low cost, by targeting business people who use the Internet to search for alternative financing options. “This re-launch is a comprehensive overhaul.”, according to Phyllis Brown at Capital Consulting. The first task will be to improve the website design and content to better brand the company with the consumer. Then they’ll improve the overall user experience to make it faster and easier for visitors to submit a secure online application. And lastly they’ll increase visibility with top search engines like Google, Bing and Yahoo. This aggressive SEO campaign will be grounded in keyword research that has already quantified a tremendous increase in online search for alternative financing vehicles like: factoring, accounts receivables financing, asset based lending and purchase order funding. The end result will be a higher number of qualified leads at a lower CPA than the current face-to-face sales methods, which tend to be labor intensive and expensive.
Mark Bernard told us, “Accounts receivable financing will continue to be a relationship-based business, so we don’t intend to completely replace our sales team with search engine marketing. But at the same time we can’t ignore this strong trend towards online information gathering and online applications. Phyllis Brown’s team at Capital Consulting is helping us understand the trends, so we can keep pace with changing consumer demand when it comes to financial services.”
Capital Consulting Group invites other businesses interested in improving their online marketing program to contact them for an evaluation and recommendation.
About Capital Consulting Group, LLC
Capital Consulting has more than 20 years of marketing experience, including digital and SEO in New York and Northern New Jersey. They help businesses establish and maintain a strong online presence. Led by seasoned marketing strategist Phyllis Brown, they are a trusted resource for comprehensive solutions designed to improve a Client’s bottomline profitability. Their Clients include local businesses as well as corporations, including: Citigroup, MRM Worldwide, SmallBusinessDepot.com and CashForInvoices.com. Their marketing success stories are numerous, including: 100% increase in website traffic, page 1 search engine rankings in weeks not months, 50% reduction in cost per sale, and substantial increase in customer lifetime value.
For more information, contact: Phyllis Brown, Capital Consulting Group, LLC, 473 Newark Avenue, Jersey City, NJ, (201) 984-2663, www.youronlinestrategist.com.
#####