(Newswire.net — April 15th, 2013) Raleigh, NC — Top plastic surgeons in Raleigh get as much as $95,000/yr in free traffic from Google.
The Irish Poet and Novelist Oscar Wilde once said “It is only shallow people who do not judge by appearances”. This has never been truer than in the world of plastic surgery. When looking for the doctor who will potentially alter their appearance most prospective patients will do some homework.
“77% of online health seekers say they began at a search engine such as Google, Bing, or Yahoo.”
In January of this year the Pew Internet & American Life Project reported that when asked to think about the last time they hunted for health or medical information, 77% of online health seekers say they began at a search engine such as Google, Bing, or Yahoo. Another 13% say they began at a site that specializes in health information, like WebMD. Just 2% say they started their research at a more general site like Wikipedia and an additional 1% say they started at a social network site like Facebook.
Currently Google is the most popular search site that potential plastic surgery patients go to and the search term “plastic surgery Raleigh” is the most popular starting point tallying about 2,400 searches a month. So let’s see which doctors top this list and then we’ll see how they do it.
Without further ado, here are the top 5 plastic surgeons in Raleigh for the keyword “Raleigh plastic surgery”:
- Dr. Lyle & Dr. High with their website RaleighPlasticSurgery.com (last 12 month – 6,576 visitors)
- Dr. Davis with the site DrGMDavis.com (last 12 month – 7,563 visitors)
- Dr. Morea at DrMoreaPlasticSurgery.com (last 12 month – 964 visitors)
- Dr. Deihl with her website DiehlPlastics.com (last 12 month – 3,388 visitors)
- Dr. Law with his namesake MichaelLawMD.com (last 12 month – 19,909 visitors)
It’s important to note here that if you’re in a business where 77% of the people you serve want to look at information about you online then it is important to make sure that you’re doing what you can to make this information readily available. So let’s take a look at what these plastic surgeons are doing to make sure their prospective patients are finding the information they need to make an informed decision.
For starters these website owners have taken the time to find what their patients are looking for and then made sure they had enough information available for the online seeker. As a matter of fact MichealLawMD.com shows up in more than 5,211 organic keyword searches that relate to plastic surgery, cosmetic surgery and reconstructive surgery. As a matter of fact if he were to pay for that traffic using PPC then it would cost him $95,754. Dr. Law is one Raleigh plastic surgeon that has gone out of his way add value to his profession.
RaleighPlasticSurgery.com the top position holder for the keyword “Raleigh plastic surgery” uses an exact match domain name to help add relevance but also ranks for 1,184 related keywords. Dr. Lyles and Dr. High would have needed a PPC budget of $24,364 in order to match the free traffic that was generated to their site in the last year.
To get a full copy of this report or to request a complimentary audit for your medical practice visit GetNewPatientsRaleigh.com or call (919) 745-8499.
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Author:
Google+ – Harvey Jenkins G+