(Newswire.net — April 22, 2013) Sioux Falls, SD — A Roofers marketing online strategy should include the use of SEO techniques. Roofers Marketing Guide helps to learn more about SEO basics. Roofers Marketing Guide.com has published a guide to help roofers learn about Online and Social Media marketing.
By now most owners and managers of roofing companies have heard of the term SEO. That simply means search engine optimization.
Marketing expert, Jimmy Morrow says “If you want to make sure that homeowners and property managers in your area are finding your roofing business on search engines, then be sure to follow a few basic and simple techniques. Each will help you increase your page rankings in the popular search engines such as Google, Yahoo! and Bing.”
Whether you are posting your own content to your website or whether you are hiring a professional marketing company it is helpful to understand a few of the basics in SEO strategy.
1. Strategic Title Tags
Be sure to include your targeted keywords in the page title of your roofing website. Place them as close to the beginning of the page title as you can. Whenever someone searches for your keywords and your website is found in the search results, Google will bold the SEO keywords in the title tags that match those typed in the search engine box. This shows potential clients that your page is specifically related to their needs, and increases your chances of a visit. If your title tags are poorly written or not properly optimized, your page will not receive a high ranking.
This Roofers Marketing Guide is a good start to learning more.
2. Detailed Description Tags
Whenever a potential customer is scanning the search results listed, he or she is probably skimming over the title and then description. If your description is not detailed and specific, you will probably lose the prospective client over to your competitors. To maximize your search engine results, be certain that your page’s Meta titles and Meta descriptions are well written, keyword optimized, and relevant.
“It is important for the owners and managers of roofing companies to stick with the basics when trying to achieve results in getting better search engine placement” says Morrow. Jimmy also added, “Don’t allow yourself to become overwhelmed, and by all means do not allow the fear of SEO to prevent you from making value added posts to your roofing website or blog.”
These are just a few ways that SEO can help with marketing a roofing business. To learn more about SEO for roofers and marketing ideas, take advantage of online resources such as RoofersMarketingGuide.com.
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About the company: Roofers Marketing Guide.com is powered by Social Commerce Partners, a group that specializes in online marketing for local business leaders. Find them at http://www.roofersmarketingguide.com.
Contact Info: Jimmy Morrow, Roofers Marketing Guide, 605.321.3253, news@SocialCommercePartners.com
http://www.roofersmarketingguide.com/