He knocked on doors, looking for someone — anyone — who might want to buy or sell. One by one, he was told no thanks. “The Glendora real estate market has changed,” said Wilson, a 23-year-veteran agent specializing in medium to high value real estate, “The door knocking, cold calling, getting yourself out there on the street approach does not work anymore.” “Most Glendora real estate transactions begin with an online search, whether the buyer or seller knows a Glendora Realtor or not.” Wilson stated.
With the number of homes for sale at the lowest level in more than a decade, Glendora real estate agents are finding that they are working harder than ever to find sellers, in the mean time, prices are climbing by double-digit rates in many areas. Some Glendora Realtors are blitzing communities with mailers: “I have someone who wants to buy your house!” Other Glendora real estate agents are cold-calling homeowners by ZIP code.
David Wilson is working a different approach. “I believe the future of Glendora real estate is online marketing, I want to make sure that I am the number one presence online in the San Gabriel area.” “I have been performing online marketing for 11 years and have had great success for other clients, now I want to bring my expertise to the Glendora real estate market, but for myself.”
The shortage of available houses for sale has prompted a new personal, but online approach within the real estate industry, which has increasingly relied on technology to match buyers and sellers, but as been dominated by the huge online real estate portals which are both confusing and impersonal.
Unlike many agents across the Glendora area, Wilson is finding a rather personal online approach works best to engage reluctant homeowners. “Being readily available to potential clients online, where most consumers start their search is just plain smart. If you appear in enough places online, people will start to recognize that you are the go to person for real estate in the area.”
“What works for me is getting in front of people online,” he said, noting that he has gotten many serious leads. Most of my competition are still just sending out mailers and cold calling… That is what I call interruption marketing, and it annoys people. My approach is based on the premise that if they are looking they will find me, in their own time and on their own terms. I hate getting cold calls, and I hate junk mail, so I’m not going to do it.” said Wilson.
If you are looking for Glendora real estate agents, or are interested in working with David Wilson, he can be reached at (626) 315-1395 or online at http://carealestateguide.com
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