Business Secret Weapon: Radio Advertising Combined With Pay Per Click

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( — April 27, 2013) Los Angeles, CA — While some traditional media advertising is contracting to the point of extinction, radio advertising is not one of them. Since the second quarter of 2012, industry experts have seen an increase in spending on traditional radio advertising combined with online pay-per-click advertising to maximize exposure to target audiences.

According to Berk Marketing, a radio and TV advertising agency based out of Los Angeles, in the past twelve months, there has been a resurgence of advertisers with existing online advertising budgets expanding their promotional mix to include radio advertising.

“Over the past twelve months, I’ve seen a dramatic increase in radio ad buys from both large, national companies as well as smaller, local businesses and professionals. Advertisers are seeing increased results by combining digital media advertising with traditional offline advertising,” says Peter Berk, President of Berk Marketing.

Media Monitors, a broadcast monitoring and verification service for broadcasters, print media, media investment companies and ad agencies has reported in their 2012 Radio Advertising Top Ten list that advertisers are “coming back to radio big time.”

Companies including Geico, Home Depot (NYSE: HD), Lowe’s (NYSE: LOW) and Walmart (NYSE: WMT) are among the nationally-recognized companies now combining radio advertising with online advertising.

About Berk Marketing

Berk Marketing is a direct response agency specializing in “Remnant” radio, TV and print advertising. They are one of the few radio advertising agencies in U.S. who’s president is recognized by the Radio Advertising Bureau with its prestigious “Certified Radio Marketing Consultant” accredidation. Berk Marketing provides its clients with a full range of radio TV and print advertising media buying and marketing consulting. Berk Marketing is headquartered in Los Angeles, CA and San Diego, CA. To learn more, visit Berk Marketing on YouTube at

Contact Information:

Berk Marketing – Radio Advertising
2029 Century Park East
Los Angeles CA 90067
(310) 295-2164 1-866-747-4707



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