(Newswire.Net — April 27, 2013) Los Angeles, CA — There is a reason why we are seeing an increase in phone book recycling bins, consumers don’t use them. And according to a recent study by Google, 79% of top advertisers don’t have mobile websites. More often than not, consumers are relying on their mobile or smart phones to get information for the purchase of goods and services.
Yes, the days of businesses getting the lion share of their revenue from the the yellow pages are gone. Yellow page ads are now being replaced by mobile optimized ads and mobile websites. It used to be that if a company didn’t have a presence on the internet by means of a website, they were considered a dinosaur. However that was a short lived period. Now to be truly competitive online, businesses have to become what is referred as mobile ready-meaning that if their website does not show up on a mobile phone and the competitor’s does, their competitor will get the customer. In today’s tuff economy, customer acquisition and retention is competitive and fierce.
When a business is considering looking into purchasing a mobile website, there are several factors to consider. Recently there has been a rush of startup mobile website companies promising the world to the small to mid-sized business owner who do not have the necessary information to make an intelligent decision on what type of mobile site to acquire.
To start off, there is the free site you can get which will be filled with ads from other unrelated companies which you have no control of. Next in line is the ten dollar site which has a few more options than the free site but you will still be pounded with different ads. In addition, you the owner of the company has to build the site and their time should be better spent on creating new business for to grow profits. However it is a good option if budget is a concern-but sometimes first impressions can close a deal.
The most popular type of mobile website being offered on the market today is a word press responsive platform. In laymen’s terms this is where a company will code your existing website (assuming it is a word press site) where it will be responsive on a mobile phone-responsive meaning you will have the same website as your desk top, but you will have the tiny text and the consumer will have to pinch and spread the words to read them and the navigation is quite cumbersome as well.
There are some responsive types of mobile sites that are coded through word press where tiny text won’t be an issue. They come with some customization of the landing page (the page which is first seen by the client) such as a click to call button, a Global Positioning System where street directions can be obtained and other unique features such as the about page and pages describing good, services. And if a restaurant, a menu will be offered.
This can be a great fix for a period of time until clients or customers start complaining that the mobile site is not working on their specific phone. Basically there are two types of smart or mobile phones and not to get technical, the code that they are written in is as different as any language can be. An example would be if a mobile website would work on an Apple Phone or the many types of Android phones with the Galaxy being one of the most popular. This type of coding among phones can be as complex as the difference of the English language is to the Chinese language. This discussion can go on but it will stop for the sake of brain melt down.
So the question that needs to be answered is how to get a mobile website that will work on all phones, across all coding language and be independent of a company’s main word press or web site and stay up to date with the ever changing world of how fast the internet changes.
To get a free report on what you need to know before you buy a mobile go to Demo My Mobile Website