(Newswire.net — May 13, 2013) Boston, MA — JSA Interactive Inc. Announces New “Innovative” Trade Show Marketing Program That Helps Companies Who Need Leads From Trade Shows
JSA’s Trade Show Marketing Program is an innovative new trade show lead generation program that allows companies to generate leads from attendees of a trade show starting as early as 90 days in advance of the conference itself. “The program is best suited for trade shows where there are 500 or more attendees and optimally should begin 30-60 days prior to the trade show’s start date”, says JSA Interactive’s president Mr. Julian Awad.
The program is focused on helping exhibiting companies generate more targeted traffic to their booth instead of just the random traffic that may wander by.
“We spoke to several marketing executives that said they were frustrated with collecting just “prospects” that were just looking for information rather than real customer leads that were qualified. They know the qualified customers they want to talk to are attending, but connecting with them is difficult”, said Mr. Awad. “That is why JSA Interactive created this program that identifies and collects qualified leads in advance. Once we have the attendee’s information we use email marketing, remarketing and appointment setting to ensure a face-to-face meeting at the trade show.” More on the marketing program and the free infographic can be found here: http://jsainteractive.com/trade-show-marketing
The Trade Show Marketing Program helps companies to:
- Generate leads prior to the trade show
- Target *only* trade show attendees, so you don’t waste precious advertising dollars on people that won’t even be there
- Remarket to every visitor for up to 60 days, which allows attendees to see your advertising up to a whopping 300 times prior to the trade show
- Email your leads reminder information one day prior to the trade show, each day during the trade show, and a follow-up after, so you stay on their minds
- Allow you to schedule appointments with attendees for meetings at the trade show
What is included:
- Easy integration – NO need for I.T. involvement
- All advertising fees included
- All ads and design work included
- Custom incentive creation and custom landing pages included
- Appointment setting
- Instant delivery of lead information
Thousands of companies attend multiple trade shows each year spending tens of thousands of dollars on each event. Trade show ROI is becoming a large concern for marketing executives with more scrutiny on the bottom line and effectiveness of lead generation channels. And as demand generation is increasing and sales departments are asking more from marketing departments, marketing executives are looking for more effective ways to continuously generate qualified leads in to the sales pipeline.
“We are actively helping companies generate leads prior to their upcoming trade shows and we know with our help, they will be generated a better ROI from their shows this year as a result”, says Mr. Awad.
Mr. Julian Awad is available at the company by telephone at (617) 615 9895.
JSA Interactive Inc.
195 Fox Rd. #121
Waltham, MA 02451
Media Contact: Julian Awad, President
Email: info@jsainteractive.com
Phone: (617) 615 9895
Site: www.jsainterative.com
Author: JSA Interactive G+